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Junior publicist vs media consultant

The differences between junior publicists and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a junior publicist and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $46,964 average annual salary of a junior publicist.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a media consultant are website development, facebook, and twitter.

Junior publicist vs media consultant overview

Junior PublicistMedia Consultant
Yearly salary$46,964$53,443
Hourly rate$22.58$25.69
Growth rate8%8%
Number of jobs11,04628,768
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Average age4242
Years of experience44

Junior publicist vs media consultant salary

Junior publicists and media consultants have different pay scales, as shown below.

Junior PublicistMedia Consultant
Average salary$46,964$53,443
Salary rangeBetween $28,000 And $76,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between junior publicist and media consultant education

There are a few differences between a junior publicist and a media consultant in terms of educational background:

Junior PublicistMedia Consultant
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Junior publicist vs media consultant demographics

Here are the differences between junior publicists' and media consultants' demographics:

Junior PublicistMedia Consultant
Average age4242
Gender ratioMale, 23.5% Female, 76.5%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between junior publicist and media consultant duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Junior publicist vs media consultant skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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