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Junior publicist vs media coordinator

The differences between junior publicists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a junior publicist and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $46,964 average annual salary of a junior publicist.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a media coordinator are facebook, instagram, and twitter.

Junior publicist vs media coordinator overview

Junior PublicistMedia Coordinator
Yearly salary$46,964$47,471
Hourly rate$22.58$22.82
Growth rate8%8%
Number of jobs11,04635,285
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 82%
Average age4242
Years of experience44

Junior publicist vs media coordinator salary

Junior publicists and media coordinators have different pay scales, as shown below.

Junior PublicistMedia Coordinator
Average salary$46,964$47,471
Salary rangeBetween $28,000 And $76,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between junior publicist and media coordinator education

There are a few differences between a junior publicist and a media coordinator in terms of educational background:

Junior PublicistMedia Coordinator
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Junior publicist vs media coordinator demographics

Here are the differences between junior publicists' and media coordinators' demographics:

Junior PublicistMedia Coordinator
Average age4242
Gender ratioMale, 23.5% Female, 76.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between junior publicist and media coordinator duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Junior publicist vs media coordinator skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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