Post job

Junior publicist vs public relations assistant

The differences between junior publicists and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a junior publicist and a public relations assistant. Additionally, a junior publicist has an average salary of $46,964, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Junior publicist vs public relations assistant overview

Junior PublicistPublic Relations Assistant
Yearly salary$46,964$46,197
Hourly rate$22.58$22.21
Growth rate8%8%
Number of jobs11,04626,021
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 81%
Average age4242
Years of experience44

Junior publicist vs public relations assistant salary

Junior publicists and public relations assistants have different pay scales, as shown below.

Junior PublicistPublic Relations Assistant
Average salary$46,964$46,197
Salary rangeBetween $28,000 And $76,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between junior publicist and public relations assistant education

There are a few differences between a junior publicist and a public relations assistant in terms of educational background:

Junior PublicistPublic Relations Assistant
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Junior publicist vs public relations assistant demographics

Here are the differences between junior publicists' and public relations assistants' demographics:

Junior PublicistPublic Relations Assistant
Average age4242
Gender ratioMale, 23.5% Female, 76.5%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between junior publicist and public relations assistant duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Junior publicist vs public relations assistant skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

Browse arts, entertainment, sports, and media jobs