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The average salary for a Launch Manager is approximately $111,309 per year, translating to about $54 per hour. Salaries can vary dramatically based on experience, location, and industry. For instance, entry-level positions may start significantly lower, while managers in high-demand areas or industries can command much higher compensation.
Experience plays a crucial role in determining salary levels. Those with extensive experience in product management or similar roles may find themselves at the higher end of the salary spectrum. Additionally, geographical factors impact earnings; states like California and New York often provide higher salaries, reflecting the cost of living and competitive market conditions.
As businesses continue to prioritize new product development, the demand for skilled Launch Managers is projected to increase. Job seekers can explore numerous opportunities across various sectors, from technology to consumer goods. Utilizing platforms like Zippia can help candidates find tailored job listings that match their qualifications and career ambitions.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level launch manager | $82,600 | $39.73 |
| Mid-level launch manager | $88,300 | $42.43 |
| Senior-level launch manager | $201,000 | $96.52 |
The average launch manager salary in New Jersey, Maryland, and Rhode Island are the highest in the U.S. The lowest average launch manager salary states are Kansas, Indiana, and South Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $124,176 | $59.70 |
| 2 | New Jersey | $124,704 | $59.95 |
| 3 | North Carolina | $117,671 | $56.57 |
| 4 | New York | $117,865 | $56.67 |
| 5 | Ohio | $120,917 | $58.13 |
| 6 | District of Columbia | $124,555 | $59.88 |
| 7 | Maryland | $124,607 | $59.91 |
| 8 | California | $120,150 | $57.76 |
| 9 | Texas | $114,523 | $55.06 |
| 10 | Washington | $110,642 | $53.19 |
| 11 | Georgia | $107,290 | $51.58 |
| 12 | Utah | $104,285 | $50.14 |
| 13 | Minnesota | $107,057 | $51.47 |
| 14 | South Carolina | $115,390 | $55.48 |
| 15 | Nevada | $108,296 | $52.07 |
| 16 | Massachusetts | $107,976 | $51.91 |
| 17 | Wisconsin | $106,166 | $51.04 |
| 18 | Virginia | $109,292 | $52.54 |
| 19 | Delaware | $106,404 | $51.16 |
| 20 | Idaho | $103,527 | $49.77 |
| 21 | Illinois | $102,987 | $49.51 |
| 22 | Oregon | $103,542 | $49.78 |
| 23 | Arkansas | $102,480 | $49.27 |
| 24 | Florida | $104,568 | $50.27 |
| 25 | Connecticut | $104,598 | $50.29 |
| 26 | West Virginia | $104,531 | $50.26 |
| 27 | New Mexico | $103,503 | $49.76 |
| 28 | Alaska | $109,232 | $52.52 |
| 29 | Colorado | $101,918 | $49.00 |
| 30 | Mississippi | $103,005 | $49.52 |
| 31 | Tennessee | $95,641 | $45.98 |
| 32 | Michigan | $97,768 | $47.00 |
| 33 | Arizona | $97,873 | $47.05 |
| 34 | Pennsylvania | $92,404 | $44.42 |
| 35 | Iowa | $95,442 | $45.89 |
| 36 | North Dakota | $93,836 | $45.11 |
| 37 | New Hampshire | $91,300 | $43.89 |
| 38 | Missouri | $94,398 | $45.38 |
| 39 | Vermont | $88,584 | $42.59 |
| 40 | Louisiana | $94,865 | $45.61 |
| 41 | Alabama | $91,475 | $43.98 |
| 42 | Kentucky | $89,021 | $42.80 |
| 43 | Oklahoma | $92,096 | $44.28 |
| 44 | Montana | $85,134 | $40.93 |
| 45 | Wyoming | $90,091 | $43.31 |
| 46 | Indiana | $87,593 | $42.11 |
| 47 | Kansas | $87,758 | $42.19 |
| 48 | Maine | $88,587 | $42.59 |
| 49 | Nebraska | $84,297 | $40.53 |
| 50 | South Dakota | $85,239 | $40.98 |
| 51 | Hawaii | $82,617 | $39.72 |
The highest-paying cities for launch managers are Annapolis, MD, Wayne, NJ, and Petaluma, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Annapolis, MD | $125,315 | $60.25 |
| 2 | Wayne, NJ | $124,922 | $60.06 |
| 3 | Petaluma, CA | $123,588 | $59.42 |
| 4 | Durham, NC | $118,821 | $57.13 |
| 5 | New York, NY | $118,393 | $56.92 |
| 6 | Arlington, TX | $115,814 | $55.68 |
| 7 | Columbia, SC | $115,603 | $55.58 |
| 8 | Seattle, WA | $111,261 | $53.49 |
| 9 | Reno, NV | $110,282 | $53.02 |
| 10 | Reston, VA | $109,580 | $52.68 |
| 11 | Boston, MA | $108,094 | $51.97 |
| 12 | Atlanta, GA | $106,569 | $51.24 |
| 13 | Fort Lauderdale, FL | $103,315 | $49.67 |
| 14 | Chicago, IL | $103,206 | $49.62 |
| 15 | Portland, OR | $102,249 | $49.16 |
| 16 | Denver, CO | $101,537 | $48.82 |
| 17 | Warren, MI | $98,137 | $47.18 |
| 18 | Phoenix, AZ | $98,092 | $47.16 |
| 19 | Chesterfield, MO | $94,287 | $45.33 |
| 20 | Fargo, ND | $94,097 | $45.24 |
A launch manager's salary ranges from $72,000 a year at the 10th percentile to $171,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $171,000 | $14,250 | $82 |
| 75th Percentile | $139,000 | $11,583 | $67 |
| Average | $111,309 | $9,276 | $54 |
| 25th Percentile | $88,000 | $7,333 | $42 |
| 10th Percentile | $72,000 | $6,000 | $35 |
The highest paying types of launch managers are senior product manager, senior product marketing manager, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Product Marketing Manager | $112,220 | $9,352 | $53.95 | 166,047 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Events Marketing Manager | $80,575 | $6,715 | $38.74 | 113,348 |
| Social Media Manager | $70,287 | $5,857 | $33.79 | 105,475 |
Top companies hiring launch managers now:
Launch manager salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average launch manager salary at companies like BP America Inc and Campbell Alliance are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $152,250 | $73.20 |
| 2 | $149,447 | $71.85 | |
| 3 | BP America Inc | $144,501 | $69.47 |
| 4 | Campbell Alliance | $138,734 | $66.70 |
| 5 | Accenture | $136,566 | $65.66 |
| 6 | Amazon | $127,445 | $61.27 |
| 7 | Microsoft | $125,400 | $60.29 |
| 8 | Avalara | $121,330 | $58.33 |
| 9 | Appian | $119,247 | $57.33 |
| 10 | Bank of America | $116,156 | $55.84 |
| 11 | Rivian | $114,155 | $54.88 |
| 12 | Enphase Energy | $113,890 | $54.75 |
| 13 | BorgWarner | $113,464 | $54.55 |
| 14 | Lucid Motors | $112,013 | $53.85 |
| 15 | Adidas North America Inc | $107,087 | $51.48 |
| 16 | Motorola Solutions | $105,915 | $50.92 |
| 17 | Aflac | $104,773 | $50.37 |
| 18 | General Motors | $103,967 | $49.98 |
| 19 | Monsanto | $103,157 | $49.59 |
| 20 | SpaceX | $103,061 | $49.55 |
The average launch manager salary has risen by $20,482 over the last ten years. In 2014, the average launch manager earned $90,827 annually, but today, they earn $111,309 a year. That works out to a 8% change in pay for launch managers over the last decade.
Compare launch manager salaries for cities or states with the national average over time.
Compare launch manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $111,000 | $53.51 | +3.7% |
| 2024 | $107,000 | $51.51 | +1.9% |
| 2023 | $105,000 | $50.55 | +1.5% |
| 2022 | $104,000 | $49.77 | +0.8% |
| 2021 | $103,000 | $49.38 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Navan | Enterprise Launch Manager | New York, NY | 06/09/2025 | $116,000 |
| Navan | Enterprise Launch Manager | Palo Alto, CA | 06/09/2025 | $116,000 |
| Parabola | Launch Manager | New York, NY | 06/09/2025 | $110,000 |
| Traba | Strategy & Operations-Launch Manager (Special Operations) | New York, NY | 06/05/2025 | $125,000 |
| Adient | Launch Manager | San Antonio, TX | 05/20/2025 | $68,453 |
| Chewy | Manager, Fulfillment Center Launch II | Reno, NV | 05/10/2025 | $83,000 |
| Xplor | Partner Launch Manager | Myrtle Point, OR | 05/08/2025 | $65,000 |
| Chewy, Inc. | Manager, Fulfillment Center Launch II | Bellevue, WA | 05/05/2025 | $95,500 |
| Chewy, Inc. | Manager, Fulfillment Center Launch II | Minneapolis, MN | 05/05/2025 | $78,500 |
| Capgemini Engineering | Product Launch Manager | Mountain View, CA | 04/29/2025 | $85,000 |
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