Lobbyist vs media consultant

The differences between lobbyists and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lobbyist and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $45,609 average annual salary of a lobbyist.

The top three skills for a lobbyist include public policy, government relations and state government. The most important skills for a media consultant are website development, facebook, and twitter.

Lobbyist vs media consultant overview

	Lobbyist	Media Consultant
Yearly salary	$45,609	$53,443
Hourly rate	$21.93	$25.69
Growth rate	8%	8%
Number of jobs	128	28,768
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 77%
Average age	42	42
Years of experience	4	4

Lobbyist vs media consultant salary

Lobbyists and media consultants have different pay scales, as shown below.

	Lobbyist	Media Consultant
Average salary	$45,609	$53,443
Salary range	Between $26,000 And $77,000	Between $32,000 And $89,000
Highest paying City	-	Washington, DC
Highest paying state	-	Washington
Best paying company	-	iHeartMedia
Best paying industry	-	-

Differences between lobbyist and media consultant education

There are a few differences between a lobbyist and a media consultant in terms of educational background:

	Lobbyist	Media Consultant
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 77%
Most common major	Political Science	Communication
Most common college	Stanford University	Northwestern University

Lobbyist vs media consultant demographics

Here are the differences between lobbyists' and media consultants' demographics:

	Lobbyist	Media Consultant
Average age	42	42
Gender ratio	Male, 51.6% Female, 48.4%	Male, 50.3% Female, 49.7%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%	Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage	12%	12%

Differences between lobbyist and media consultant duties and responsibilities

Lobbyist example responsibilities.

Secure support for the Centene brand as a Medicaid manage care organization amongst healthcare providers and members of the advocacy community.
Preserve dietitian services as a require``condition of participation"for Medicare hospitals.
Advocate on Medicare reimbursement, research funding, dietary supplements and professional education issues.
Conduct analysis of international climate change implications and participate in the selection of tools for government agencies to monitor climate change.
Verify and update exiting editorial content and write new editorial for revise statutes.

Media consultant example responsibilities.

Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
Manage accurate sales forecasting utilizing SalesForce./CRM.
Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
Create landing pages for PPC campaigns performance.
Improve SEO for hundreds of websites by double, triple and quadruple percentage points.

Lobbyist vs media consultant skills

Common lobbyist skills

Public Policy, 26%
Government Relations, 19%
State Government, 10%
Grassroots, 5%
State Legislators, 3%
Legislative Process, 3%

Common media consultant skills

Website Development, 16%
Facebook, 10%
Twitter, 8%
Digital Products, 7%
Search Engine Optimization, 5%
Instagram, 5%

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Lobbyist vs Media Consultant

Updated January 8, 2025

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