Post job

Major gifts officer vs campaign manager

The differences between major gifts officers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a major gifts officer and a campaign manager. Additionally, a major gifts officer has an average salary of $84,209, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a major gifts officer include moves management, solicitation strategies and donor prospects. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Major gifts officer vs campaign manager overview

Major Gifts OfficerCampaign Manager
Yearly salary$84,209$78,890
Hourly rate$40.49$37.93
Growth rate8%8%
Number of jobs63,57012,293
Job satisfaction2-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age4242
Years of experience44

What does a major gifts officer do?

A major gifts officer is responsible for coordinating with organizations and sponsors for donation purposes to support an institution's cause and activities for social services. Major gifts officers identify donors by conducting in-depth research, usually those personalities who have a history of donating to organizations. They provide presentations and an objective outline to the potential sponsors, respond to their inquiries and concerns, and manage their presence during the event proper. A major gifts officer must have excellent communication and organizational skills, especially in writing reports and planning events efficiently.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Major gifts officer vs campaign manager salary

Major gifts officers and campaign managers have different pay scales, as shown below.

Major Gifts OfficerCampaign Manager
Average salary$84,209$78,890
Salary rangeBetween $53,000 And $132,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateNevadaNevada
Best paying companyEarthjusticeApple
Best paying industryNon ProfitsTechnology

Differences between major gifts officer and campaign manager education

There are a few differences between a major gifts officer and a campaign manager in terms of educational background:

Major Gifts OfficerCampaign Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessPolitical Science
Most common collegeStanford UniversityStanford University

Major gifts officer vs campaign manager demographics

Here are the differences between major gifts officers' and campaign managers' demographics:

Major Gifts OfficerCampaign Manager
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 54.3% Female, 45.7%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between major gifts officer and campaign manager duties and responsibilities

Major gifts officer example responsibilities.

  • Manage and monitor donor tracking system via Salesforce to ensure the integrity of organization's donor base.
  • Develop and manage cause-related marketing partnerships.
  • Support documentation activities for FDA audits & manage integration activities for acquisitions.
  • Coordinate the activities of the teachers and non teaching staff in the department.
  • Create a program to receive estate gifts, and bequests, trusts and annuities.
  • Utilize CRM system, Salesforce, to record and store critical donor/prospect data and gift information.
  • Show more

Campaign manager example responsibilities.

  • Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
  • Manage staff for weekly phone banks at NYC campaign headquarters.
  • Upload leads into CRM and conduct post event lead qualifying activities.
  • Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
  • Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
  • Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.
  • Show more

Major gifts officer vs campaign manager skills

Common major gifts officer skills
  • Moves Management, 9%
  • Solicitation Strategies, 8%
  • Donor Prospects, 7%
  • Figure Gifts, 7%
  • Donor Relationships, 6%
  • Relationship Building, 6%
Common campaign manager skills
  • Digital Marketing, 13%
  • Email Marketing, 6%
  • Email Campaigns, 5%
  • Event Planning, 4%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%

Browse executive management jobs