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The differences between major gifts officers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a major gifts officer and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $84,209 average annual salary of a major gifts officer.
The top three skills for a major gifts officer include moves management, solicitation strategies and donor prospects. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Major Gifts Officer | Director Of Marketing And Public Relations | |
| Yearly salary | $84,209 | $86,626 |
| Hourly rate | $40.49 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 63,570 | 94,651 |
| Job satisfaction | 2 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A major gifts officer is responsible for coordinating with organizations and sponsors for donation purposes to support an institution's cause and activities for social services. Major gifts officers identify donors by conducting in-depth research, usually those personalities who have a history of donating to organizations. They provide presentations and an objective outline to the potential sponsors, respond to their inquiries and concerns, and manage their presence during the event proper. A major gifts officer must have excellent communication and organizational skills, especially in writing reports and planning events efficiently.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Major gifts officers and directors of marketing and public relations have different pay scales, as shown below.
| Major Gifts Officer | Director Of Marketing And Public Relations | |
| Average salary | $84,209 | $86,626 |
| Salary range | Between $53,000 And $132,000 | Between $58,000 And $129,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Earthjustice | Control4 |
| Best paying industry | Non Profits | Health Care |
There are a few differences between a major gifts officer and a director of marketing and public relations in terms of educational background:
| Major Gifts Officer | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between major gifts officers' and directors of marketing and public relations' demographics:
| Major Gifts Officer | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |