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Major gifts officer vs vice president of public relations

The differences between major gifts officers and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a major gifts officer and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $84,209 average annual salary of a major gifts officer.

The top three skills for a major gifts officer include moves management, solicitation strategies and donor prospects. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Major gifts officer vs vice president of public relations overview

Major Gifts OfficerVice President Of Public Relations
Yearly salary$84,209$143,172
Hourly rate$40.49$68.83
Growth rate8%8%
Number of jobs63,57055,300
Job satisfaction2-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 84%
Average age4242
Years of experience44

What does a major gifts officer do?

A major gifts officer is responsible for coordinating with organizations and sponsors for donation purposes to support an institution's cause and activities for social services. Major gifts officers identify donors by conducting in-depth research, usually those personalities who have a history of donating to organizations. They provide presentations and an objective outline to the potential sponsors, respond to their inquiries and concerns, and manage their presence during the event proper. A major gifts officer must have excellent communication and organizational skills, especially in writing reports and planning events efficiently.

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

Major gifts officer vs vice president of public relations salary

Major gifts officers and vice presidents of public relations have different pay scales, as shown below.

Major Gifts OfficerVice President Of Public Relations
Average salary$84,209$143,172
Salary rangeBetween $53,000 And $132,000Between $88,000 And $232,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyEarthjusticeWe Communications
Best paying industryNon ProfitsHealth Care

Differences between major gifts officer and vice president of public relations education

There are a few differences between a major gifts officer and a vice president of public relations in terms of educational background:

Major Gifts OfficerVice President Of Public Relations
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 84%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Major gifts officer vs vice president of public relations demographics

Here are the differences between major gifts officers' and vice presidents of public relations' demographics:

Major Gifts OfficerVice President Of Public Relations
Average age4242
Gender ratioMale, 46.2% Female, 53.8%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between major gifts officer and vice president of public relations duties and responsibilities

Major gifts officer example responsibilities.

  • Manage and monitor donor tracking system via Salesforce to ensure the integrity of organization's donor base.
  • Develop and manage cause-related marketing partnerships.
  • Support documentation activities for FDA audits & manage integration activities for acquisitions.
  • Coordinate the activities of the teachers and non teaching staff in the department.
  • Create a program to receive estate gifts, and bequests, trusts and annuities.
  • Utilize CRM system, Salesforce, to record and store critical donor/prospect data and gift information.
  • Show more

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Major gifts officer vs vice president of public relations skills

Common major gifts officer skills
  • Moves Management, 9%
  • Solicitation Strategies, 8%
  • Donor Prospects, 7%
  • Figure Gifts, 7%
  • Donor Relationships, 6%
  • Relationship Building, 6%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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