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The differences between media buyers and agency managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a media buyer has an average salary of $74,390, which is higher than the $55,080 average annual salary of an agency manager.
The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for an agency manager are insurance products, training programs, and lead generation.
| Media Buyer | Agency Manager | |
| Yearly salary | $74,390 | $55,080 |
| Hourly rate | $35.76 | $26.48 |
| Growth rate | 8% | 6% |
| Number of jobs | 20,884 | 91,702 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 65% |
| Average age | 48 | 47 |
| Years of experience | 6 | - |
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
An agency manager works alongside a recruitment team to find new applicants for a company's vacancies. Agency managers typically work in companies that have both a high number of employees and a regular recruitment schedule. Creative industries, especially in film and TV productions, commonly have agency managers. An agency manager works as part of a human resource team to bring in talent that will be beneficial to a company. A keen understanding of human behavior and strong communication skills are both necessary for this position. A psychology degree could also be beneficial.
Media buyers and agency managers have different pay scales, as shown below.
| Media Buyer | Agency Manager | |
| Average salary | $74,390 | $55,080 |
| Salary range | Between $56,000 And $98,000 | Between $28,000 And $106,000 |
| Highest paying City | Burlington, VT | New York, NY |
| Highest paying state | Vermont | New York |
| Best paying company | Bloomberg | Cadence Design Systems |
| Best paying industry | Professional | - |
There are a few differences between a media buyer and an agency manager in terms of educational background:
| Media Buyer | Agency Manager | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 65% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between media buyers' and agency managers' demographics:
| Media Buyer | Agency Manager | |
| Average age | 48 | 47 |
| Gender ratio | Male, 30.1% Female, 69.9% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 7.6% Unknown, 4.7% Hispanic or Latino, 12.8% Asian, 9.0% White, 65.2% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 10% |