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The differences between media buyers and material analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media buyer and a material analyst. Additionally, a media buyer has an average salary of $74,390, which is higher than the $66,092 average annual salary of a material analyst.
The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for a material analyst are supply chain, logistics, and MRP.
| Media Buyer | Material Analyst | |
| Yearly salary | $74,390 | $66,092 |
| Hourly rate | $35.76 | $31.77 |
| Growth rate | 8% | 28% |
| Number of jobs | 20,884 | 48,758 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 65% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
A materials analyst is responsible for managing the assets and materials of an organization, ensuring the adequacy of office inventories to support business operational functions. Materials analysts identify cost-reduction materials by coordinating with trusted suppliers and third-party vendors. They handle the distribution of goods and order processes according to the company's supply chain management. A materials analyst must have excellent organizational and analytical skills, especially in conducting data and statistical analysis to obtain high-quality materials that would meet the customers' demands.
Media buyers and material analysts have different pay scales, as shown below.
| Media Buyer | Material Analyst | |
| Average salary | $74,390 | $66,092 |
| Salary range | Between $56,000 And $98,000 | Between $49,000 And $88,000 |
| Highest paying City | Burlington, VT | Union City, CA |
| Highest paying state | Vermont | California |
| Best paying company | Bloomberg | Micron Technology |
| Best paying industry | Professional | Automotive |
There are a few differences between a media buyer and a material analyst in terms of educational background:
| Media Buyer | Material Analyst | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 65% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between media buyers' and material analysts' demographics:
| Media Buyer | Material Analyst | |
| Average age | 48 | 48 |
| Gender ratio | Male, 30.1% Female, 69.9% | Male, 53.4% Female, 46.6% |
| Race ratio | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.8% White, 65.6% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |