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The differences between media directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media director, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $112,564 average annual salary of a media director.
The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Media Director | Director, Product Marketing | |
| Yearly salary | $112,564 | $141,699 |
| Hourly rate | $54.12 | $68.12 |
| Growth rate | 8% | 10% |
| Number of jobs | 22,511 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Media directors and directors, product marketing have different pay scales, as shown below.
| Media Director | Director, Product Marketing | |
| Average salary | $112,564 | $141,699 |
| Salary range | Between $73,000 And $172,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Meta | |
| Best paying industry | Professional | Technology |
There are a few differences between a media director and a director, product marketing in terms of educational background:
| Media Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between media directors' and directors, product marketing' demographics:
| Media Director | Director, Product Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 62.0% Female, 38.0% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |