Media traffic manager vs campaign manager

The differences between media traffic managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media traffic manager and a campaign manager. Additionally, a media traffic manager has an average salary of $95,411, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Media traffic manager vs campaign manager overview

	Media Traffic Manager	Campaign Manager
Yearly salary	$95,411	$78,890
Hourly rate	$45.87	$37.93
Growth rate	8%	8%
Number of jobs	13,091	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

Media traffic manager vs campaign manager salary

Media traffic managers and campaign managers have different pay scales, as shown below.

	Media Traffic Manager	Campaign Manager
Average salary	$95,411	$78,890
Salary range	Between $61,000 And $148,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between media traffic manager and campaign manager education

There are a few differences between a media traffic manager and a campaign manager in terms of educational background:

	Media Traffic Manager	Campaign Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Northwestern University	Stanford University

Media traffic manager vs campaign manager demographics

Here are the differences between media traffic managers' and campaign managers' demographics:

	Media Traffic Manager	Campaign Manager
Average age	42	42
Gender ratio	Male, 20.0% Female, 80.0%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between media traffic manager and campaign manager duties and responsibilities

Media traffic manager example responsibilities.

Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Media traffic manager vs campaign manager skills

Common media traffic manager skills

Party Vendors, 45%
Media Planning, 29%
Facebook, 25%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Media Traffic Manager
Media Traffic Manager vs Campaign Manager

Updated January 8, 2025

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