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Media traffic manager vs communications director

The differences between media traffic managers and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media traffic manager and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $95,411 average annual salary of a media traffic manager.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a communications director are web content, press releases, and customer service.

Media traffic manager vs communications director overview

Media Traffic ManagerCommunications Director
Yearly salary$95,411$107,700
Hourly rate$45.87$51.78
Growth rate8%8%
Number of jobs13,09127,939
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Average age4242
Years of experience44

Media traffic manager vs communications director salary

Media traffic managers and communications directors have different pay scales, as shown below.

Media Traffic ManagerCommunications Director
Average salary$95,411$107,700
Salary rangeBetween $61,000 And $148,000Between $61,000 And $188,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-McKinsey & Company Inc
Best paying industry-Health Care

Differences between media traffic manager and communications director education

There are a few differences between a media traffic manager and a communications director in terms of educational background:

Media Traffic ManagerCommunications Director
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Media traffic manager vs communications director demographics

Here are the differences between media traffic managers' and communications directors' demographics:

Media Traffic ManagerCommunications Director
Average age4242
Gender ratioMale, 20.0% Female, 80.0%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media traffic manager and communications director duties and responsibilities

Media traffic manager example responsibilities.

  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
  • Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
  • Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Media traffic manager vs communications director skills

Common media traffic manager skills
  • Party Vendors, 45%
  • Media Planning, 29%
  • Facebook, 25%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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