Post job

Media traffic manager vs director of marketing and public relations

The differences between media traffic managers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media traffic manager and a director of marketing and public relations. Additionally, a media traffic manager has an average salary of $95,411, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Media traffic manager vs director of marketing and public relations overview

Media Traffic ManagerDirector Of Marketing And Public Relations
Yearly salary$95,411$86,626
Hourly rate$45.87$41.65
Growth rate8%8%
Number of jobs13,09194,651
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 79%
Average age4242
Years of experience44

Media traffic manager vs director of marketing and public relations salary

Media traffic managers and directors of marketing and public relations have different pay scales, as shown below.

Media Traffic ManagerDirector Of Marketing And Public Relations
Average salary$95,411$86,626
Salary rangeBetween $61,000 And $148,000Between $58,000 And $129,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Control4
Best paying industry-Health Care

Differences between media traffic manager and director of marketing and public relations education

There are a few differences between a media traffic manager and a director of marketing and public relations in terms of educational background:

Media Traffic ManagerDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Pennsylvania

Media traffic manager vs director of marketing and public relations demographics

Here are the differences between media traffic managers' and directors of marketing and public relations' demographics:

Media Traffic ManagerDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 20.0% Female, 80.0%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media traffic manager and director of marketing and public relations duties and responsibilities

Media traffic manager example responsibilities.

  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
  • Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
  • Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Media traffic manager vs director of marketing and public relations skills

Common media traffic manager skills
  • Party Vendors, 45%
  • Media Planning, 29%
  • Facebook, 25%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

Browse executive management jobs