Media traffic manager vs media manager

The differences between media traffic managers and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media traffic manager, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $95,411 average annual salary of a media traffic manager.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a media manager are digital marketing, kpis, and media planning.

Media traffic manager vs media manager overview

	Media Traffic Manager	Media Manager
Yearly salary	$95,411	$96,475
Hourly rate	$45.87	$46.38
Growth rate	8%	10%
Number of jobs	13,091	110,888
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 81%
Average age	42	39
Years of experience	4	10

Media traffic manager vs media manager salary

Media traffic managers and media managers have different pay scales, as shown below.

	Media Traffic Manager	Media Manager
Average salary	$95,411	$96,475
Salary range	Between $61,000 And $148,000	Between $66,000 And $140,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Pennsylvania
Best paying company	-	Meta
Best paying industry	-	Automotive

Differences between media traffic manager and media manager education

There are a few differences between a media traffic manager and a media manager in terms of educational background:

	Media Traffic Manager	Media Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 81%
Most common major	Communication	Communication
Most common college	Northwestern University	University of Georgia

Media traffic manager vs media manager demographics

Here are the differences between media traffic managers' and media managers' demographics:

	Media Traffic Manager	Media Manager
Average age	42	39
Gender ratio	Male, 20.0% Female, 80.0%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between media traffic manager and media manager duties and responsibilities

Media traffic manager example responsibilities.

Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Media manager example responsibilities.

Manage B2C media campaigns from inception to reporting.
Evaluate, select and manage relationships with PPC technology vendors.
Lead intranet and internet maintenance, content, development and marketing.
Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.

Media traffic manager vs media manager skills

Common media traffic manager skills

Party Vendors, 45%
Media Planning, 29%
Facebook, 25%

Common media manager skills

Digital Marketing, 19%
KPIs, 5%
Media Planning, 4%
Media Management, 4%
PowerPoint, 4%
Google Analytics, 3%