Media traffic manager vs public relations director

The differences between media traffic managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media traffic manager and a public relations director. Additionally, a media traffic manager has an average salary of $95,411, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a media traffic manager include party vendors, media planning and facebook. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Media traffic manager vs public relations director overview

	Media Traffic Manager	Public Relations Director
Yearly salary	$95,411	$94,692
Hourly rate	$45.87	$45.52
Growth rate	8%	8%
Number of jobs	13,091	31,693
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

Media traffic manager vs public relations director salary

Media traffic managers and public relations directors have different pay scales, as shown below.

	Media Traffic Manager	Public Relations Director
Average salary	$95,411	$94,692
Salary range	Between $61,000 And $148,000	Between $59,000 And $150,000
Highest paying City	-	Napa, CA
Highest paying state	-	Nevada
Best paying company	-	Exelixis
Best paying industry	-	Internet

Differences between media traffic manager and public relations director education

There are a few differences between a media traffic manager and a public relations director in terms of educational background:

	Media Traffic Manager	Public Relations Director
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 81%
Most common major	Communication	Communication
Most common college	Northwestern University	Stanford University

Media traffic manager vs public relations director demographics

Here are the differences between media traffic managers' and public relations directors' demographics:

	Media Traffic Manager	Public Relations Director
Average age	42	42
Gender ratio	Male, 20.0% Female, 80.0%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between media traffic manager and public relations director duties and responsibilities

Media traffic manager example responsibilities.

Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Develop new marketing dashboard with enhance call-tracking and granular reporting, which improve ROI by facilitating better media decisions.
Communicate with brokers and freight forwarders to insure international orders match shipping documents.to avert delays at customs.
Coordinate with freight forwarders and international agents to resolve customs issues and ensure product conformity to international regulations.

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Media traffic manager vs public relations director skills

Common media traffic manager skills

Party Vendors, 45%
Media Planning, 29%
Facebook, 25%

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

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Media Traffic Manager
Media Traffic Manager vs Public Relations Director

Updated January 8, 2025

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