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New media strategist vs digital media strategist

The differences between new media strategists and digital media strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a digital media strategist. Additionally, a digital media strategist has an average salary of $62,947, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a digital media strategist are digital marketing, client facing, and search engine marketing.

New media strategist vs digital media strategist overview

New Media StrategistDigital Media Strategist
Yearly salary$41,930$62,947
Hourly rate$20.16$30.26
Growth rate8%8%
Number of jobs16,93631,387
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 87%
Average age4242
Years of experience44

New media strategist vs digital media strategist salary

New media strategists and digital media strategists have different pay scales, as shown below.

New Media StrategistDigital Media Strategist
Average salary$41,930$62,947
Salary rangeBetween $22,000 And $77,000Between $44,000 And $89,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Media

Differences between new media strategist and digital media strategist education

There are a few differences between a new media strategist and a digital media strategist in terms of educational background:

New Media StrategistDigital Media Strategist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 87%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs digital media strategist demographics

Here are the differences between new media strategists' and digital media strategists' demographics:

New Media StrategistDigital Media Strategist
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 42.2% Female, 57.8%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and digital media strategist duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Digital media strategist example responsibilities.

  • Manage, analyze and optimize ROI for partner campaigns.
  • Manage company website including photography of all images, update images and information as necessary.
  • Offer PPC, SEO, SEM Google programs, and websites.
  • Train in audience exchange segments for mobile and digital including CPC, SEO, SEM, and
  • Research and implement 3rd party ad serving tools such as DoubleClick.
  • Work on monthly media post performance reviews, POVs and media decks for the client.
  • Show more

New media strategist vs digital media strategist skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common digital media strategist skills
  • Digital Marketing, 14%
  • Client Facing, 10%
  • Search Engine Marketing, 5%
  • Campaign Performance, 5%
  • Facebook, 5%
  • Google Analytics, 4%

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