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New media strategist vs media specialist

The differences between new media strategists and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a media specialist are digital marketing, video production, and customer service.

New media strategist vs media specialist overview

New Media StrategistMedia Specialist
Yearly salary$41,930$50,832
Hourly rate$20.16$24.44
Growth rate8%8%
Number of jobs16,93639,401
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Average age4242
Years of experience44

New media strategist vs media specialist salary

New media strategists and media specialists have different pay scales, as shown below.

New Media StrategistMedia Specialist
Average salary$41,930$50,832
Salary rangeBetween $22,000 And $77,000Between $35,000 And $73,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-BP America Inc
Best paying industry-Professional

Differences between new media strategist and media specialist education

There are a few differences between a new media strategist and a media specialist in terms of educational background:

New Media StrategistMedia Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

New media strategist vs media specialist demographics

Here are the differences between new media strategists' and media specialists' demographics:

New Media StrategistMedia Specialist
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and media specialist duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

New media strategist vs media specialist skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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