Post job

New media strategist vs public relations assistant

The differences between new media strategists and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a public relations assistant are press releases, facebook, and twitter.

New media strategist vs public relations assistant overview

New Media StrategistPublic Relations Assistant
Yearly salary$41,930$46,197
Hourly rate$20.16$22.21
Growth rate8%8%
Number of jobs16,93626,021
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4242
Years of experience44

New media strategist vs public relations assistant salary

New media strategists and public relations assistants have different pay scales, as shown below.

New Media StrategistPublic Relations Assistant
Average salary$41,930$46,197
Salary rangeBetween $22,000 And $77,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between new media strategist and public relations assistant education

There are a few differences between a new media strategist and a public relations assistant in terms of educational background:

New Media StrategistPublic Relations Assistant
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

New media strategist vs public relations assistant demographics

Here are the differences between new media strategists' and public relations assistants' demographics:

New Media StrategistPublic Relations Assistant
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and public relations assistant duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

New media strategist vs public relations assistant skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

Browse arts, entertainment, sports, and media jobs