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New media strategist vs public relations

The differences between new media strategists and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media strategist and a public relations. Additionally, a public relations has an average salary of $48,383, which is higher than the $41,930 average annual salary of a new media strategist.

The top three skills for a new media strategist include digital marketing, design website and website content. The most important skills for a public relations are press releases, web content, and facebook.

New media strategist vs public relations overview

New Media StrategistPublic Relations
Yearly salary$41,930$48,383
Hourly rate$20.16$23.26
Growth rate8%8%
Number of jobs16,93622,721
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age4242
Years of experience44

New media strategist vs public relations salary

New media strategists and public relations have different pay scales, as shown below.

New Media StrategistPublic Relations
Average salary$41,930$48,383
Salary rangeBetween $22,000 And $77,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between new media strategist and public relations education

There are a few differences between a new media strategist and a public relations in terms of educational background:

New Media StrategistPublic Relations
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

New media strategist vs public relations demographics

Here are the differences between new media strategists' and public relations' demographics:

New Media StrategistPublic Relations
Average age4242
Gender ratioMale, 55.1% Female, 44.9%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between new media strategist and public relations duties and responsibilities

New media strategist example responsibilities.

  • Manage social media channels, while executing SEO and SEM paid campaigns.
  • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
  • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Oversee LinkedIn group and conversations.
  • Organize project files and backups across cloud servers.
  • Increase average YouTube views per month from 30K to 90K.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

New media strategist vs public relations skills

Common new media strategist skills
  • Digital Marketing, 52%
  • Design Website, 9%
  • Website Content, 7%
  • Digital Strategy, 6%
  • Content Management, 6%
  • Operational Strategy, 6%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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