Press secretary vs public information officer

Differences between press secretary and public information officer duties and responsibilities

Press secretary example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Serve as a spokesperson on business and economic development matters.
• Facilitate the placement of articles, columns, and editorials in support of key issues.
• Serve as primary agency spokesperson conducting on-camera and radio interviews.
• Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
• Brief senior cabinet officers daily on local news and editorial coverage.
Show more

Public information officer example responsibilities.

• Manage agency's social media pages (Facebook/Twitter).
• Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
• Serve as college spokesperson managing crisis communications.
• Lead implementation of a robust membership database to support organization strategy and decision making.
• Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
• Create and maintain the college's blackboard intranet site.
Show more