Press secretary vs public relations assistant

Differences between press secretary and public relations assistant duties and responsibilities

Press secretary example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Serve as a spokesperson on business and economic development matters.
• Facilitate the placement of articles, columns, and editorials in support of key issues.
• Serve as primary agency spokesperson conducting on-camera and radio interviews.
• Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
• Brief senior cabinet officers daily on local news and editorial coverage.
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Public relations assistant example responsibilities.

• Manage all copywriting elements for live broadcasts and promotional commercials.
• Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
• Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
• Develop key PowerPoint presentation for commencement base on content provide by management.
• Create and administer Facebook and website content, including marketing of school programs/events.
• Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
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