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Press secretary vs public relations consultant

The differences between press secretaries and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a press secretary and a public relations consultant. Additionally, a press secretary has an average salary of $66,560, which is higher than the $50,333 average annual salary of a public relations consultant.

The top three skills for a press secretary include press releases, press conferences and policy issues. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Press secretary vs public relations consultant overview

Press SecretaryPublic Relations Consultant
Yearly salary$66,560$50,333
Hourly rate$32.00$24.20
Growth rate8%8%
Number of jobs18,82727,882
Job satisfaction--
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 81%
Average age4242
Years of experience44

Press secretary vs public relations consultant salary

Press secretaries and public relations consultants have different pay scales, as shown below.

Press SecretaryPublic Relations Consultant
Average salary$66,560$50,333
Salary rangeBetween $45,000 And $96,000Between $29,000 And $85,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-AbbVie
Best paying industry-Media

Differences between press secretary and public relations consultant education

There are a few differences between a press secretary and a public relations consultant in terms of educational background:

Press SecretaryPublic Relations Consultant
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 81%
Most common majorPolitical ScienceCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Press secretary vs public relations consultant demographics

Here are the differences between press secretaries' and public relations consultants' demographics:

Press SecretaryPublic Relations Consultant
Average age4242
Gender ratioMale, 50.1% Female, 49.9%Male, 33.3% Female, 66.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between press secretary and public relations consultant duties and responsibilities

Press secretary example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Serve as a spokesperson on business and economic development matters.
  • Facilitate the placement of articles, columns, and editorials in support of key issues.
  • Serve as primary agency spokesperson conducting on-camera and radio interviews.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Brief senior cabinet officers daily on local news and editorial coverage.
  • Show more

Public relations consultant example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create the first official Instagram account for the fine arts galleries.
  • Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
  • Plan and execute all web, SEO, PPC, email, and social media campaigns.
  • Leverage Facebook to create digital referral network and increase visibility in consumer market.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Show more

Press secretary vs public relations consultant skills

Common press secretary skills
  • Press Releases, 33%
  • Press Conferences, 10%
  • Policy Issues, 5%
  • Press Events, 3%
  • Strategic Communications, 3%
  • Opinion Pieces, 3%
Common public relations consultant skills
  • Press Releases, 19%
  • Web Content, 12%
  • Strategic Communications, 10%
  • Community Outreach, 5%
  • Facebook, 4%
  • Event Planning, 3%

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