Press secretary vs public relations specialist

Differences between press secretary and public relations specialist duties and responsibilities

Press secretary example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Serve as a spokesperson on business and economic development matters.
• Facilitate the placement of articles, columns, and editorials in support of key issues.
• Serve as primary agency spokesperson conducting on-camera and radio interviews.
• Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
• Brief senior cabinet officers daily on local news and editorial coverage.
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Public relations specialist example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
• Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
• Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
• Launch Instagram account for Chevy Motorsports fans.
• Promote company through personal blog, twitter and reddit pages.
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