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Public affairs assistant vs public relations coordinator

The differences between public affairs assistants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs assistant and a public relations coordinator. Additionally, a public affairs assistant has an average salary of $50,453, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a public affairs assistant include data entry, public affairs and press releases. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Public affairs assistant vs public relations coordinator overview

Public Affairs AssistantPublic Relations Coordinator
Yearly salary$50,453$46,225
Hourly rate$24.26$22.22
Growth rate8%8%
Number of jobs16,95535,324
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a public affairs assistant do?

Public Affairs Assistants can enjoy a salary of around $44K per year and requires a bachelor's degree in either marketing, journalism, public relations, or communications, as well as work experience in public affairs or related positions. Skill-wise, one must have experience in drafting press release materials, coordinating press meets and other events, applying knowledge of marketing and advertising strategies, and understanding social media to be successful. This position will mandate the provision of public relations departmental support through filing, copying, answering the phone, assembly of press kits, customer surveys, and social media content to customers, and conducting media research.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Public affairs assistant vs public relations coordinator salary

Public affairs assistants and public relations coordinators have different pay scales, as shown below.

Public Affairs AssistantPublic Relations Coordinator
Average salary$50,453$46,225
Salary rangeBetween $27,000 And $91,000Between $35,000 And $60,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateWashingtonVirginia
Best paying companyHunton & Williams LLPShiseido
Best paying industry-Health Care

Differences between public affairs assistant and public relations coordinator education

There are a few differences between a public affairs assistant and a public relations coordinator in terms of educational background:

Public Affairs AssistantPublic Relations Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Public affairs assistant vs public relations coordinator demographics

Here are the differences between public affairs assistants' and public relations coordinators' demographics:

Public Affairs AssistantPublic Relations Coordinator
Average age4242
Gender ratioMale, 31.7% Female, 68.3%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs assistant and public relations coordinator duties and responsibilities

Public affairs assistant example responsibilities.

  • Manage alumni database, and communication with other departments and alumni.
  • Work on the park's social media platforms including Facebook.
  • Provide copywriting ideas for ads, as well as, edit all agency-written communications.
  • Assist in the development, creation, and maintenance of the U.S. Embassy's website, Facebook and YouTube pages.
  • Develop, and maintain @ america intranet SharePoint website.
  • Establish a development account to support multicultural scholarship opportunities for students.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Public affairs assistant vs public relations coordinator skills

Common public affairs assistant skills
  • Data Entry, 14%
  • Public Affairs, 14%
  • Press Releases, 12%
  • Event Planning, 5%
  • FDA, 4%
  • Administrative Tasks, 3%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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