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Public affairs officer vs media coordinator

The differences between public affairs officers and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs officer and a media coordinator. Additionally, a public affairs officer has an average salary of $66,001, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a public affairs officer include press releases, public affairs guidance and crisis communications. The most important skills for a media coordinator are facebook, instagram, and twitter.

Public affairs officer vs media coordinator overview

Public Affairs OfficerMedia Coordinator
Yearly salary$66,001$47,471
Hourly rate$31.73$22.82
Growth rate8%8%
Number of jobs66,19535,285
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 82%
Average age4242
Years of experience44

Public affairs officer vs media coordinator salary

Public affairs officers and media coordinators have different pay scales, as shown below.

Public Affairs OfficerMedia Coordinator
Average salary$66,001$47,471
Salary rangeBetween $39,000 And $109,000Between $34,000 And $64,000
Highest paying CityWashington, DCUrban Honolulu, HI
Highest paying stateNew YorkHawaii
Best paying companyEarthjusticeThe Joffrey Ballet
Best paying industryGovernmentManufacturing

Differences between public affairs officer and media coordinator education

There are a few differences between a public affairs officer and a media coordinator in terms of educational background:

Public Affairs OfficerMedia Coordinator
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Public affairs officer vs media coordinator demographics

Here are the differences between public affairs officers' and media coordinators' demographics:

Public Affairs OfficerMedia Coordinator
Average age4242
Gender ratioMale, 59.2% Female, 40.8%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs officer and media coordinator duties and responsibilities

Public affairs officer example responsibilities.

  • Manage social-networking updates for Facebook and command website.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Use writing/graphic skills to create PowerPoint presentations for boating safety classes and training seminars.
  • Collaborate with marketing department to generate publicity through social media including Facebook to promote brand awareness.
  • Coordinate media interviews, prepare congressional and senior level briefings using PowerPoint, PageMaker, and PhotoShop.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Public affairs officer vs media coordinator skills

Common public affairs officer skills
  • Press Releases, 14%
  • Public Affairs Guidance, 12%
  • Crisis Communications, 5%
  • Strategic Communications, 4%
  • Community Relations Programs, 4%
  • Press Conferences, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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