Public relations counselor vs media consultant

The differences between public relations counselors and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations counselor and a media consultant. Additionally, a public relations counselor has an average salary of $60,665, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a public relations counselor include criminal justice, legal issues and communications counsel. The most important skills for a media consultant are website development, facebook, and twitter.

Public relations counselor vs media consultant overview

	Public Relations Counselor	Media Consultant
Yearly salary	$60,665	$53,443
Hourly rate	$29.17	$25.69
Growth rate	8%	8%
Number of jobs	44,706	28,768
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 77%
Average age	42	42
Years of experience	4	4

Public relations counselor vs media consultant salary

Public relations counselors and media consultants have different pay scales, as shown below.

	Public Relations Counselor	Media Consultant
Average salary	$60,665	$53,443
Salary range	Between $38,000 And $95,000	Between $32,000 And $89,000
Highest paying City	-	Washington, DC
Highest paying state	-	Washington
Best paying company	-	iHeartMedia
Best paying industry	-	-

Differences between public relations counselor and media consultant education

There are a few differences between a public relations counselor and a media consultant in terms of educational background:

	Public Relations Counselor	Media Consultant
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 77%
Most common major	Law	Communication
Most common college	Stanford University	Northwestern University

Public relations counselor vs media consultant demographics

Here are the differences between public relations counselors' and media consultants' demographics:

	Public Relations Counselor	Media Consultant
Average age	42	42
Gender ratio	Male, 40.5% Female, 59.5%	Male, 50.3% Female, 49.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage	16%	12%

Differences between public relations counselor and media consultant duties and responsibilities

Public relations counselor example responsibilities.

Manage print production, advertising and partnerships, and copywriting for monthly concert programs.
Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
Provide litigation support, media training and media relations for attorneys and their clients both before and after lawsuits are filed.
Develop cutting-edge research and in-depth understanding of mass tort litigation involving the pharmaceutical industry.
Spearhead and develop a new monthly e-newsletter for students resulting in increase student ticket sales and participation on student Facebook page.
Retrieve certified documents and other evidence on behalf of CPCS attorneys.

Media consultant example responsibilities.

Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
Manage accurate sales forecasting utilizing SalesForce./CRM.
Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
Create landing pages for PPC campaigns performance.
Improve SEO for hundreds of websites by double, triple and quadruple percentage points.

Public relations counselor vs media consultant skills

Common public relations counselor skills

Criminal Justice, 10%
Legal Issues, 8%
Communications Counsel, 8%
Legal Research, 7%
Litigation, 7%
Motion Hearings, 7%

Common media consultant skills

Website Development, 16%
Facebook, 10%
Twitter, 8%
Digital Products, 7%
Search Engine Optimization, 5%
Instagram, 5%

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Public Relations Counselor
Public Relations Counselor vs Media Consultant

Updated January 8, 2025

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