Public relations counselor vs media coordinator

Differences between public relations counselor and media coordinator duties and responsibilities

Public relations counselor example responsibilities.

• Manage print production, advertising and partnerships, and copywriting for monthly concert programs.
• Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
• Provide litigation support, media training and media relations for attorneys and their clients both before and after lawsuits are filed.
• Develop cutting-edge research and in-depth understanding of mass tort litigation involving the pharmaceutical industry.
• Spearhead and develop a new monthly e-newsletter for students resulting in increase student ticket sales and participation on student Facebook page.
• Retrieve certified documents and other evidence on behalf of CPCS attorneys.
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Media coordinator example responsibilities.

• Manage social media assets using HootSuite, TweetDeck, and mobile apps.
• Track generate leads in CRM to better understand trending of events and campaigns.
• Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
• Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
• Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
• Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
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