Public relations counselor vs public relations assistant

The differences between public relations counselors and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations counselor and a public relations assistant. Additionally, a public relations counselor has an average salary of $60,665, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a public relations counselor include criminal justice, legal issues and communications counsel. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Public relations counselor vs public relations assistant overview

	Public Relations Counselor	Public Relations Assistant
Yearly salary	$60,665	$46,197
Hourly rate	$29.17	$22.21
Growth rate	8%	8%
Number of jobs	44,706	26,021
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

Public relations counselor vs public relations assistant salary

Public relations counselors and public relations assistants have different pay scales, as shown below.

	Public Relations Counselor	Public Relations Assistant
Average salary	$60,665	$46,197
Salary range	Between $38,000 And $95,000	Between $34,000 And $61,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	California Institute of Technology
Best paying industry	-	Finance

Differences between public relations counselor and public relations assistant education

There are a few differences between a public relations counselor and a public relations assistant in terms of educational background:

	Public Relations Counselor	Public Relations Assistant
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 81%
Most common major	Law	Communication
Most common college	Stanford University	Northwestern University

Public relations counselor vs public relations assistant demographics

Here are the differences between public relations counselors' and public relations assistants' demographics:

	Public Relations Counselor	Public Relations Assistant
Average age	42	42
Gender ratio	Male, 40.5% Female, 59.5%	Male, 24.5% Female, 75.5%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage	16%	12%

Differences between public relations counselor and public relations assistant duties and responsibilities

Public relations counselor example responsibilities.

Manage print production, advertising and partnerships, and copywriting for monthly concert programs.
Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
Provide litigation support, media training and media relations for attorneys and their clients both before and after lawsuits are filed.
Develop cutting-edge research and in-depth understanding of mass tort litigation involving the pharmaceutical industry.
Spearhead and develop a new monthly e-newsletter for students resulting in increase student ticket sales and participation on student Facebook page.
Retrieve certified documents and other evidence on behalf of CPCS attorneys.

Public relations assistant example responsibilities.

Manage all copywriting elements for live broadcasts and promotional commercials.
Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
Develop key PowerPoint presentation for commencement base on content provide by management.
Create and administer Facebook and website content, including marketing of school programs/events.
Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.

Public relations counselor vs public relations assistant skills

Common public relations counselor skills

Criminal Justice, 10%
Legal Issues, 8%
Communications Counsel, 8%
Legal Research, 7%
Litigation, 7%
Motion Hearings, 7%

Common public relations assistant skills

Press Releases, 30%
Facebook, 7%
Twitter, 6%
Press Conferences, 5%
Event Planning, 4%
Instagram, 4%

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Public Relations Counselor
Public Relations Counselor vs Public Relations Assistant

Updated January 8, 2025

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