Public relations counselor vs public relations consultant

The differences between public relations counselors and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations counselor and a public relations consultant. Additionally, a public relations counselor has an average salary of $60,665, which is higher than the $50,333 average annual salary of a public relations consultant.

The top three skills for a public relations counselor include criminal justice, legal issues and communications counsel. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Public relations counselor vs public relations consultant overview

	Public Relations Counselor	Public Relations Consultant
Yearly salary	$60,665	$50,333
Hourly rate	$29.17	$24.20
Growth rate	8%	8%
Number of jobs	44,706	27,882
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

Public relations counselor vs public relations consultant salary

Public relations counselors and public relations consultants have different pay scales, as shown below.

	Public Relations Counselor	Public Relations Consultant
Average salary	$60,665	$50,333
Salary range	Between $38,000 And $95,000	Between $29,000 And $85,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	AbbVie
Best paying industry	-	Media

Differences between public relations counselor and public relations consultant education

There are a few differences between a public relations counselor and a public relations consultant in terms of educational background:

	Public Relations Counselor	Public Relations Consultant
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 81%
Most common major	Law	Communication
Most common college	Stanford University	Northwestern University

Public relations counselor vs public relations consultant demographics

Here are the differences between public relations counselors' and public relations consultants' demographics:

	Public Relations Counselor	Public Relations Consultant
Average age	42	42
Gender ratio	Male, 40.5% Female, 59.5%	Male, 33.3% Female, 66.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage	16%	12%

Differences between public relations counselor and public relations consultant duties and responsibilities

Public relations counselor example responsibilities.

Manage print production, advertising and partnerships, and copywriting for monthly concert programs.
Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
Provide litigation support, media training and media relations for attorneys and their clients both before and after lawsuits are filed.
Develop cutting-edge research and in-depth understanding of mass tort litigation involving the pharmaceutical industry.
Spearhead and develop a new monthly e-newsletter for students resulting in increase student ticket sales and participation on student Facebook page.
Retrieve certified documents and other evidence on behalf of CPCS attorneys.

Public relations consultant example responsibilities.

Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Create the first official Instagram account for the fine arts galleries.
Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
Plan and execute all web, SEO, PPC, email, and social media campaigns.
Leverage Facebook to create digital referral network and increase visibility in consumer market.
Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.

Public relations counselor vs public relations consultant skills

Common public relations counselor skills

Criminal Justice, 10%
Legal Issues, 8%
Communications Counsel, 8%
Legal Research, 7%
Litigation, 7%
Motion Hearings, 7%

Common public relations consultant skills

Press Releases, 19%
Web Content, 12%
Strategic Communications, 10%
Community Outreach, 5%
Facebook, 4%
Event Planning, 3%

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Public Relations Counselor
Public Relations Counselor vs Public Relations Consultant

Updated January 8, 2025

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