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Publicity chairperson vs social media specialist

The differences between publicity chairpeople and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity chairperson and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $35,869 average annual salary of a publicity chairperson.

The top three skills for a publicity chairperson include flyers, facebook and press releases. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Publicity chairperson vs social media specialist overview

Publicity ChairpersonSocial Media Specialist
Yearly salary$35,869$51,584
Hourly rate$17.24$24.80
Growth rate8%8%
Number of jobs1,07347,228
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Average age4242
Years of experience44

Publicity chairperson vs social media specialist salary

Publicity chairpeople and social media specialists have different pay scales, as shown below.

Publicity ChairpersonSocial Media Specialist
Average salary$35,869$51,584
Salary rangeBetween $16,000 And $79,000Between $38,000 And $68,000
Highest paying City-Washington, DC
Highest paying state-Hawaii
Best paying company-McKinsey & Company Inc
Best paying industry-Professional

Differences between publicity chairperson and social media specialist education

There are a few differences between a publicity chairperson and a social media specialist in terms of educational background:

Publicity ChairpersonSocial Media Specialist
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity chairperson vs social media specialist demographics

Here are the differences between publicity chairpeople' and social media specialists' demographics:

Publicity ChairpersonSocial Media Specialist
Average age4242
Gender ratioMale, 27.7% Female, 72.3%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity chairperson and social media specialist duties and responsibilities

Publicity chairperson example responsibilities.

  • Manage Facebook accounts through updating members on activities the student organization is doing and providing information about meetings.
  • Conduct promotion events for the club on Facebook, and share to people who are potential interest while contact them.
  • Interview new and renewal Medicaid and food stamp applicants and process information to approve eligibility and level of assistance.
  • Plan and implement technical and political meetings among senior-level NASA management and foreign government agencies.

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Publicity chairperson vs social media specialist skills

Common publicity chairperson skills
  • Flyers, 17%
  • Facebook, 16%
  • Press Releases, 9%
  • Instagram, 9%
  • Twitter, 8%
  • Adobe Photoshop, 4%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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