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The differences between retail sales merchandisers and retail sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales manager has an average salary of $48,678, which is higher than the $39,721 average annual salary of a retail sales merchandiser.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a retail sales manager are retail sales, store operations, and store sales.
| Retail Sales Merchandiser | Retail Sales Manager | |
| Yearly salary | $39,721 | $48,678 |
| Hourly rate | $19.10 | $23.40 |
| Growth rate | 4% | 5% |
| Number of jobs | 155,213 | 353,765 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 61% |
| Average age | 40 | 46 |
| Years of experience | - | 8 |
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.
Retail sales merchandisers and retail sales managers have different pay scales, as shown below.
| Retail Sales Merchandiser | Retail Sales Manager | |
| Average salary | $39,721 | $48,678 |
| Salary range | Between $19,000 And $79,000 | Between $35,000 And $66,000 |
| Highest paying City | - | Reno, NV |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | Talbots |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail sales merchandiser and a retail sales manager in terms of educational background:
| Retail Sales Merchandiser | Retail Sales Manager | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 61% |
| Most common major | Business | Business |
| Most common college | - | University of Southern California |
Here are the differences between retail sales merchandisers' and retail sales managers' demographics:
| Retail Sales Merchandiser | Retail Sales Manager | |
| Average age | 40 | 46 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 61.2% Female, 38.8% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 17% | 7% |