Sales planner vs department sales manager

The differences between sales planners and department sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a department sales manager. Additionally, a department sales manager has an average salary of $57,136, which is higher than the $55,883 average annual salary of a sales planner.

The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a department sales manager are sales floor, strong customer service, and store operations.

Sales planner vs department sales manager overview

	Sales Planner	Department Sales Manager
Yearly salary	$55,883	$57,136
Hourly rate	$26.87	$27.47
Growth rate	5%	5%
Number of jobs	66,632	297,625
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 55%
Average age	46	46
Years of experience	8	8

What does a sales planner do?

A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.

What does a department sales manager do?

The department sales manager is a person in charge of working with a company's marketing, advertising, and sales department. The service's sales manager ensures that the company receives better marketing. This person works alongside the sales team to determine the right strategy to sustain a profit in the company's products or services. The service sales manager also monitors and evaluates product performance and provides suggestions on how the product or service can be improved and improved.

Sales planner vs department sales manager salary

Sales planners and department sales managers have different pay scales, as shown below.

	Sales Planner	Department Sales Manager
Average salary	$55,883	$57,136
Salary range	Between $41,000 And $74,000	Between $41,000 And $78,000
Highest paying City	Phoenix, AZ	-
Highest paying state	Oregon	-
Best paying company	Flipboard	-
Best paying industry	Hospitality	-

Differences between sales planner and department sales manager education

There are a few differences between a sales planner and a department sales manager in terms of educational background:

	Sales Planner	Department Sales Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 55%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Sales planner vs department sales manager demographics

Here are the differences between sales planners' and department sales managers' demographics:

	Sales Planner	Department Sales Manager
Average age	46	46
Gender ratio	Male, 39.4% Female, 60.6%	Male, 59.3% Female, 40.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between sales planner and department sales manager duties and responsibilities

Sales planner example responsibilities.

Customize a CRM solution for the company by purchasing off the shelf software to manage and follow up on sales leads.
Provide leadership and independently manage 6 national account reps booking [] in revenue for 2008 and [] for 2009.
Manage ad inventory availability and reservation process through DFP.
Manage Doubleclick interface and capabilities for both direct and programmatic business.
Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
Dedicate marketing research consultant via Nielsen MRI data.

Department sales manager example responsibilities.

Implement inventory management system to effectively manage on-hands, assist with correct replenishment and maintain an acceptable level of over-stock.
Take corrective actions for sales and inventory errors at all point of sales (POS) systems.
Process merchandise information through store computer system, POS register system and complete all associate paperwork according to company policy.
Utilize information technology expertise to develop and maintain web presence, create marketing opportunities, CRM management, and increase productivity.
Conduct geotechnical and geological investigations and mineral resource evaluations for commercial, industrial and governmental clients using the above-mentioned drilling techniques.

Sales planner vs department sales manager skills

Common sales planner skills

PowerPoint, 10%
Customer Service, 8%
Media Sales, 6%
Math, 5%
Account Executives, 5%
Sales Proposals, 4%

Common department sales manager skills

Sales Floor, 18%
Strong Customer Service, 11%
Store Operations, 10%
Retail Sales, 8%
Cycle Counts, 7%
Customer Service, 7%

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Sales Planner
Sales Planner vs Department Sales Manager

Updated January 8, 2025

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