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Sales planner vs group sales manager

The differences between sales planners and group sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a group sales manager. Additionally, a sales planner has an average salary of $55,883, which is higher than the $52,423 average annual salary of a group sales manager.

The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a group sales manager are booking, trade shows, and site inspections.

Sales planner vs group sales manager overview

Sales PlannerGroup Sales Manager
Yearly salary$55,883$52,423
Hourly rate$26.87$25.20
Growth rate5%5%
Number of jobs66,632104,735
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Average age4646
Years of experience88

What does a sales planner do?

A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.

What does a group sales manager do?

A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.

Sales planner vs group sales manager salary

Sales planners and group sales managers have different pay scales, as shown below.

Sales PlannerGroup Sales Manager
Average salary$55,883$52,423
Salary rangeBetween $41,000 And $74,000Between $31,000 And $86,000
Highest paying CityPhoenix, AZNew York, NY
Highest paying stateOregonNew York
Best paying companyFlipboardEaton
Best paying industryHospitalityHospitality

Differences between sales planner and group sales manager education

There are a few differences between a sales planner and a group sales manager in terms of educational background:

Sales PlannerGroup Sales Manager
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales planner vs group sales manager demographics

Here are the differences between sales planners' and group sales managers' demographics:

Sales PlannerGroup Sales Manager
Average age4646
Gender ratioMale, 39.4% Female, 60.6%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales planner and group sales manager duties and responsibilities

Sales planner example responsibilities.

  • Customize a CRM solution for the company by purchasing off the shelf software to manage and follow up on sales leads.
  • Provide leadership and independently manage 6 national account reps booking [] in revenue for 2008 and [] for 2009.
  • Manage ad inventory availability and reservation process through DFP.
  • Manage Doubleclick interface and capabilities for both direct and programmatic business.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Dedicate marketing research consultant via Nielsen MRI data.
  • Show more

Group sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Maximize yield management opportunities by maintaining consistent verbal and written communication with clients and consistently booking repeat business.
  • Secure business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone.
  • Conduct tastings and wine pairings, making recommendations base on client's needs, budget, etc.
  • Introduce a wine seminar for servers, strengthening knowledge of offerings, which dramatically increase wine sales.
  • Prepare function space contracts, BEOs, and propose menus base on the function type, size, and client budget.
  • Show more

Sales planner vs group sales manager skills

Common sales planner skills
  • PowerPoint, 10%
  • Customer Service, 8%
  • Media Sales, 6%
  • Math, 5%
  • Account Executives, 5%
  • Sales Proposals, 4%
Common group sales manager skills
  • Booking, 10%
  • Trade Shows, 8%
  • Site Inspections, 8%
  • Market Trends, 6%
  • Sales Presentations, 4%
  • Delphi, 4%

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