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The differences between sales planners and group sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a group sales manager. Additionally, a sales planner has an average salary of $55,883, which is higher than the $52,423 average annual salary of a group sales manager.
The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a group sales manager are booking, trade shows, and site inspections.
| Sales Planner | Group Sales Manager | |
| Yearly salary | $55,883 | $52,423 |
| Hourly rate | $26.87 | $25.20 |
| Growth rate | 5% | 5% |
| Number of jobs | 66,632 | 104,735 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.
A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.
Sales planners and group sales managers have different pay scales, as shown below.
| Sales Planner | Group Sales Manager | |
| Average salary | $55,883 | $52,423 |
| Salary range | Between $41,000 And $74,000 | Between $31,000 And $86,000 |
| Highest paying City | Phoenix, AZ | New York, NY |
| Highest paying state | Oregon | New York |
| Best paying company | Eaton | |
| Best paying industry | Hospitality | Hospitality |
There are a few differences between a sales planner and a group sales manager in terms of educational background:
| Sales Planner | Group Sales Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales planners' and group sales managers' demographics:
| Sales Planner | Group Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 40.2% Female, 59.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |