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The differences between sales planners and market sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a market sales manager. Additionally, a market sales manager has an average salary of $75,416, which is higher than the $55,883 average annual salary of a sales planner.
The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a market sales manager are customer service, account management, and sales process.
| Sales Planner | Market Sales Manager | |
| Yearly salary | $55,883 | $75,416 |
| Hourly rate | $26.87 | $36.26 |
| Growth rate | 5% | 5% |
| Number of jobs | 66,632 | 128,368 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.
Market Sales Managers oversee the performance of the company's products and services in a specific target market. They analyze sales data and prepare related reports. They come up with strategies to address sales concerns and to further improve sales performance. They should be familiar with the current industry trends to ensure that their strategies would bode well with the market. They should also be able to identify the sales strategies that would cater to their market. Market Sales Managers are also assigned to oversee the market sales team. This includes training new hires, cascading company updates and strategies, and engaging the team to perform well.
Sales planners and market sales managers have different pay scales, as shown below.
| Sales Planner | Market Sales Manager | |
| Average salary | $55,883 | $75,416 |
| Salary range | Between $41,000 And $74,000 | Between $46,000 And $122,000 |
| Highest paying City | Phoenix, AZ | Wallingford, CT |
| Highest paying state | Oregon | Connecticut |
| Best paying company | Adobe | |
| Best paying industry | Hospitality | - |
There are a few differences between a sales planner and a market sales manager in terms of educational background:
| Sales Planner | Market Sales Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales planners' and market sales managers' demographics:
| Sales Planner | Market Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 67.2% Female, 32.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |