Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between sales planners and media planners can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales planner, becoming a media planner takes usually requires 2-4 years. Additionally, a media planner has an average salary of $58,044, which is higher than the $55,883 average annual salary of a sales planner.
The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Sales Planner | Media Planner | |
| Yearly salary | $55,883 | $58,044 |
| Hourly rate | $26.87 | $27.91 |
| Growth rate | 5% | 8% |
| Number of jobs | 66,632 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Average age | 46 | 42 |
| Years of experience | 8 | 4 |
A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Sales planners and media planners have different pay scales, as shown below.
| Sales Planner | Media Planner | |
| Average salary | $55,883 | $58,044 |
| Salary range | Between $41,000 And $74,000 | Between $48,000 And $69,000 |
| Highest paying City | Phoenix, AZ | Washington, DC |
| Highest paying state | Oregon | Washington |
| Best paying company | RPA | |
| Best paying industry | Hospitality | Professional |
There are a few differences between a sales planner and a media planner in terms of educational background:
| Sales Planner | Media Planner | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | Northwestern University |
Here are the differences between sales planners' and media planners' demographics:
| Sales Planner | Media Planner | |
| Average age | 46 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 12% |