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Sales planner vs route sales manager

The differences between sales planners and route sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a route sales manager. Additionally, a sales planner has an average salary of $55,883, which is higher than the $48,830 average annual salary of a route sales manager.

The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a route sales manager are food service, sales territory, and sales route.

Sales planner vs route sales manager overview

Sales PlannerRoute Sales Manager
Yearly salary$55,883$48,830
Hourly rate$26.87$23.48
Growth rate5%5%
Number of jobs66,632112,342
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 38%
Average age4646
Years of experience88

What does a sales planner do?

A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.

What does a route sales manager do?

A route sales manager is responsible for monitoring the performance of the sales staff within their designated areas, ensuring the adherence to sales goals and objectives efficiently, and providing the highest satisfaction to the customers. Route sales managers develop strategic procedures for marketing campaigns, identifying business opportunities to generate more revenue resources, and increase the company's profitability. They also conduct sales training and programs for the staff to maximize productivity and enhance their sales skills. A route sales manager analyzes sales reports and evaluates customers' needs by studying market trends.

Sales planner vs route sales manager salary

Sales planners and route sales managers have different pay scales, as shown below.

Sales PlannerRoute Sales Manager
Average salary$55,883$48,830
Salary rangeBetween $41,000 And $74,000Between $42,000 And $56,000
Highest paying CityPhoenix, AZ-
Highest paying stateOregon-
Best paying companyFlipboard-
Best paying industryHospitality-

Differences between sales planner and route sales manager education

There are a few differences between a sales planner and a route sales manager in terms of educational background:

Sales PlannerRoute Sales Manager
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales planner vs route sales manager demographics

Here are the differences between sales planners' and route sales managers' demographics:

Sales PlannerRoute Sales Manager
Average age4646
Gender ratioMale, 39.4% Female, 60.6%Male, 93.7% Female, 6.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales planner and route sales manager duties and responsibilities

Sales planner example responsibilities.

  • Customize a CRM solution for the company by purchasing off the shelf software to manage and follow up on sales leads.
  • Provide leadership and independently manage 6 national account reps booking [] in revenue for 2008 and [] for 2009.
  • Manage ad inventory availability and reservation process through DFP.
  • Manage Doubleclick interface and capabilities for both direct and programmatic business.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Dedicate marketing research consultant via Nielsen MRI data.
  • Show more

Route sales manager example responsibilities.

  • Prospect and cold-cal commercial locations, building relationships with distributors and manufacturer representatives to leverage internal leads.
  • Maintain medical card and CDL license.
  • Obtain a CDL license and drive a truck with a fifth wheel trailer and maintain that vehicle effectively.
  • Represent a complete line of paper and janitorial supplies to wholesale distributors, service established accounts and develop new business partners.
  • Develop & execute DSD system including tracking and development tools.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales planner vs route sales manager skills

Common sales planner skills
  • PowerPoint, 10%
  • Customer Service, 8%
  • Media Sales, 6%
  • Math, 5%
  • Account Executives, 5%
  • Sales Proposals, 4%
Common route sales manager skills
  • Food Service, 46%
  • Sales Territory, 24%
  • Sales Route, 5%
  • Delivery Route, 4%
  • CDL, 4%
  • Ecolab, 2%

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