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The differences between sales planners and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $55,883 average annual salary of a sales planner.
The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.
| Sales Planner | Senior Sales Manager | |
| Yearly salary | $55,883 | $140,662 |
| Hourly rate | $26.87 | $67.63 |
| Growth rate | 5% | 5% |
| Number of jobs | 66,632 | 115,070 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 73% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.
Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.
Sales planners and senior sales managers have different pay scales, as shown below.
| Sales Planner | Senior Sales Manager | |
| Average salary | $55,883 | $140,662 |
| Salary range | Between $41,000 And $74,000 | Between $95,000 And $206,000 |
| Highest paying City | Phoenix, AZ | Washington, DC |
| Highest paying state | Oregon | Maine |
| Best paying company | Leprino Foods | |
| Best paying industry | Hospitality | Professional |
There are a few differences between a sales planner and a senior sales manager in terms of educational background:
| Sales Planner | Senior Sales Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales planners' and senior sales managers' demographics:
| Sales Planner | Senior Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 61.4% Female, 38.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |