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Senior agent vs media buyer

The differences between senior agents and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior agent and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $49,785 average annual salary of a senior agent.

The top three skills for a senior agent include right-of-way, real estate and SR. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Senior agent vs media buyer overview

Senior AgentMedia Buyer
Yearly salary$49,785$74,390
Hourly rate$23.94$35.76
Growth rate6%8%
Number of jobs28,82220,884
Job satisfaction-4
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 87%
Average age4848
Years of experience66

What does a senior agent do?

A senior agent manages incoming calls, generates leads, and schedules appointments for important meetings. They must accurately track and respond to the internet leads and provide top quality customer service to the clients. Their job also requires them to travel to multiple countries to monitor company functions. They must also estimate the costs of infrastructure and construction projects.

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

Senior agent vs media buyer salary

Senior agents and media buyers have different pay scales, as shown below.

Senior AgentMedia Buyer
Average salary$49,785$74,390
Salary rangeBetween $29,000 And $85,000Between $56,000 And $98,000
Highest paying CitySan Francisco, CABurlington, VT
Highest paying stateNew JerseyVermont
Best paying companyNV EnergyBloomberg
Best paying industryEnergyProfessional

Differences between senior agent and media buyer education

There are a few differences between a senior agent and a media buyer in terms of educational background:

Senior AgentMedia Buyer
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 87%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Senior agent vs media buyer demographics

Here are the differences between senior agents' and media buyers' demographics:

Senior AgentMedia Buyer
Average age4848
Gender ratioMale, 53.9% Female, 46.1%Male, 30.1% Female, 69.9%
Race ratioBlack or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.5% White, 66.0% American Indian and Alaska Native, 0.8%Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between senior agent and media buyer duties and responsibilities

Senior agent example responsibilities.

  • Manage and supervise a daily safe operation on compliance with FAA regulations and airport guidelines.
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Prepare and submit RFP's, RFQ's, RFI's and RFX's to prospective vendors/contractors for complex projects.
  • Improve company operations as a lead agent working cooperatively with management, subordinates, TSA and FAA ;.
  • Provide and supervise services including check-in documentation and baggage, and reservations.
  • Provide quality professional customer service: check- in, reservations and confirmations.
  • Show more

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Senior agent vs media buyer skills

Common senior agent skills
  • Right-of-Way, 13%
  • Real Estate, 10%
  • SR, 10%
  • Work Ethic, 8%
  • PowerPoint, 6%
  • Customer Satisfaction, 6%
Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%

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