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The differences between senior agents and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior agent and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $49,785 average annual salary of a senior agent.
The top three skills for a senior agent include right-of-way, real estate and SR. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.
| Senior Agent | Media Buyer | |
| Yearly salary | $49,785 | $74,390 |
| Hourly rate | $23.94 | $35.76 |
| Growth rate | 6% | 8% |
| Number of jobs | 28,822 | 20,884 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 87% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
A senior agent manages incoming calls, generates leads, and schedules appointments for important meetings. They must accurately track and respond to the internet leads and provide top quality customer service to the clients. Their job also requires them to travel to multiple countries to monitor company functions. They must also estimate the costs of infrastructure and construction projects.
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
Senior agents and media buyers have different pay scales, as shown below.
| Senior Agent | Media Buyer | |
| Average salary | $49,785 | $74,390 |
| Salary range | Between $29,000 And $85,000 | Between $56,000 And $98,000 |
| Highest paying City | San Francisco, CA | Burlington, VT |
| Highest paying state | New Jersey | Vermont |
| Best paying company | NV Energy | Bloomberg |
| Best paying industry | Energy | Professional |
There are a few differences between a senior agent and a media buyer in terms of educational background:
| Senior Agent | Media Buyer | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 87% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between senior agents' and media buyers' demographics:
| Senior Agent | Media Buyer | |
| Average age | 48 | 48 |
| Gender ratio | Male, 53.9% Female, 46.1% | Male, 30.1% Female, 69.9% |
| Race ratio | Black or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.5% White, 66.0% American Indian and Alaska Native, 0.8% | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |