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  • Senior Manager CRM and Lifecycle Marketing

    Cava 4.1company rating

    Senior manager of marketing job in Washington, DC

    Company Profile: At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that's been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big , together. We foster a culture built on five core values: Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others. Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious. Act with Agility: We welcome change; it's the only constant. We embrace, adjust, adapt. Passion for Positivity: We greet each day with warmth and possibility. Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose. Senior Manager, CRM & Lifecycle Marketing (Role is hybrid -3 days in office and can be based in NYC, DC or Plano, TX) As Sr. Manager, CRM & Lifecycle Marketing at CAVA, you will own the development and execution of guest communication strategies that drive conversion, frequency, and revenue. Reporting to the Sr. Director, Customer Strategy & Lifecycle Management you'll oversee all promotional and performance-focused CRM campaigns across digital channels - including email, push, SMS, and in-app messaging. You'll lead a growing team focused on personalization, AI-driven content, and segmented targeting, and partner closely with Marketing, Product, and Analytics to ensure timely, relevant, and measurable guest experiences. This is an ideal role for a results-driven CRM leader who thrives in a fast-paced environment, blends data and creativity, and is passionate about using messaging to create compelling moments that convert. Success at CAVA: At CAVA, Sr. managers align teams, foster cross-functional collaboration, and translate strategy into action. We look for leaders who develop talent, challenge the status quo, and stay grounded in guest and team member service, inclusion, and long-term impact. What You'll Do: Own the planning and execution of promotional CRM campaigns that drive revenue, frequency, and guest reactivation. Build and evolve multi-channel lifecycle journeys tailored to key moments in the guest experience - including product launches, seasonal moments, re-engagement, and app adoption. Partner with Brand, Culinary, and Digital to ensure CRM initiatives are timely, on-brand, and tied to commercial priorities. Establish campaign goals, build test-and-learn roadmaps, and analyze performance to drive continuous improvement. Lead CAVA's personalization strategy across CRM channels - defining rules, logic, and creative frameworks that tailor communications to guest behavior and preferences. Oversee audience segmentation and predictive targeting in partnership with Analytics, Data Science, and Platform teams. Support integration of AI-generated content, personalized offers, and real-time decision engines into messaging workflows. Champion a guest-first approach to campaign planning, balancing commercial goals with content relevancy. Lead and develop a team of CRM specialists focused on personalization and segmentation. Collaborate with Product and Engineering teams to improve CRM capabilities, platform integrations, and automation tools. Ensure CRM marketing calendar is integrated with broader brand, loyalty, and product roadmaps. Create frameworks and documentation that ensure efficient campaign management, QA, and performance reporting. The Qualifications: 5-8 years of CRM, lifecycle, or digital marketing experience, with a strong focus on revenue-driving programs. Experience managing CRM in fast-paced, consumer-facing industries (QSR, retail, hospitality, or DTC). Deep knowledge of ESPs, CDPs, and customer journey platforms. Strong background in testing, segmentation, and personalization strategy - including exposure to AI-driven content or targeting. Excellent cross-functional collaborator and communicator, with the ability to lead projects and influence stakeholders. Highly analytical; comfortable translating data into insight and insight into campaign strategy. Experience leading and developing teams. Bachelor's degree required; advanced degree in Marketing, Analytics, or a related field preferred. Physical Requirements: Ability to maintain stationary position to be able to operate a computer and other office equipment Must be able to identify, analyze and assess details For certain positions, must be able to occasionally move or transport items up to 50 pounds Ability to communicate with others and exchange information accurately and effectively Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable Ability to work in a constant state of alertness and in a safe manner What we offer: Competitive salary, plus bonus and long-term incentives* Early Wage Access! Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community Health, Dental, Vision, Telemedicine, Pet Insurance plus more! 401k enrollment with CAVA contribution Company-paid STD, LTD, Life and AD&D coverage for salaried positions* Free CAVA food Casual work environment The opportunity to be on the ground floor of a rapidly growing brand All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired. Please note that visa sponsorship is not available. The posting range is an all cash range. *Indicates qualifying eligible positions only CAVA - Joining โ€œA culture, not a conceptโ€ As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law. California applicants: Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.
    $106k-130k yearly est. 2d ago
  • Marketing Associate

    CRC Companies 4.4company rating

    Senior manager of marketing job in Arlington, VA

    Title: Marketing Associate Department: CRC Creative Are you looking to further your career while applying strategic and creative thinking to business? Do you want to grow in a fast-paced environment among an innovative, entrepreneurial, and forward-thinking family of firms? If so, the Marketing Associate position with the Creative team at CRC might be a great fit. We're seeking a full-time Marketing Associate with 1-3 years of full-time experience in marketing and communications-including digital analytics and/or business development-to join our never-boring, team-oriented work environment. You'll lend your background and insights to day-to-day projects involving marketing strategy, online/print/social media, internal and external communications, awards/rankings, media relations, events, proposals, presentations, and other property and company promotions. This is an exciting opportunity to expand your skills across a broad set of marketing functions and multiple industries. Essential Duties Wondering what the day-to-day looks like? As a Marketing Associate, you could be: Conceptualizing, drafting, implementing, and optimizing online advertising campaigns to support leasing efforts across search engine, ILS, social media, and AI platforms; Performing digital data analysis and extrapolating actionable marketing insights by collecting and interpreting information, analyzing and reporting on results, identifying patterns and trends, and defining new data collection and analysis processes to maximize SEO and GEO; Managing proposals and presentations for business development efforts, including strategizing positioning and win themes, compiling and refining materials, managing schedules and stakeholders, and assembling high-quality, polished, and visually appealing submissions; Developing and implementing creative outreach and leasing campaigns for apartment properties, including guerrilla and experiential marketing tactics, influencer partnerships, referral programs, renewal strategies, and resident retention events; Designing, coding, maintaining, and updating corporate and property websites, as well as landing pages, community engagement sites, and other online content; Writing, designing, producing, and disseminating a range of print and digital communications, including award submissions, presentations, press releases, media kits, advertisements, and other brand and marketing collateral; Planning and managing groundbreakings, ribbon-cuttings, charity events, community festivals, recruiting presentations, and company-wide meetings; Soliciting, art directing, and managing project photography and associated photo/video shoots; and more. So, Are We a Match? We are if you're a proud recipient of a Bachelor's Degree or higher with 1-3 years of experience in marketing and communications, a positive attitude, a demonstrated work ethic, and a passion for learning. We are if you're open to handling a wide range of marketing and communications responsibilities; are highly organized, detail-oriented, comfortable handling multiple high-priority tasks, and capable of interacting effectively with high-level/senior leadership; and can write well and present ideas and opinions with clarity and poise. Though all applicants are welcome to apply, we give special consideration to candidates who have a demonstrated entrepreneurial spirit, are digital marketing or graphic/web design majors, have experience designing in Adobe Creative Suite, and have experience with platforms such as Google Analytics, Google Ads, Google Looker Studio, Google Search Console, Semrush, Meta Ads, Reddit Ads, or other digital services. Familiarity with AI-powered tools such as ChatGPT, Gemini, and CoPilot, along with an understanding of how to use them responsibly, is valuable. Property management, real estate, construction, architecture, and/or engineering interest is also a plus. About Us Grounded in a 100-year heritage of assured performance, we are operations experts with deep experience in originating, running, and sustaining large assets for the long-term. Our people see purpose beyond the built environment, creating value-and improving lives-through superior execution, innovative operations, and a passion for creating positive change in communities. Our family of national, award-winning real estate, construction, and asset management firms includes CRC Property & Asset Management and CBG Building Company. Together, our teams solve complicated operational challenges and make big ideas happen across a full spectrum of services. To learn more, visit crccompanies.com, crcpropertymanagement.com, and cbgbuildingcompany.com.
    $37k-62k yearly est. 1d ago
  • Vice President of Marketing and Communications

    Aerovironment 4.6company rating

    Senior manager of marketing job in Arlington, VA

    AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct. As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV's comprehensive marketing strategy. This role will capture and amplify AV's brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness. Responsibilities Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services. Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines. Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives. Assess the market to identify trends, challenges and opportunities for brand and thought leadership. Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results. Collaborate with cross-functional teams to ensure alignment and maximize marketing impact. Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment. Develop and maintain relationships with key industry partners, media, and influencers. Required Qualifications Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment A drive to challenge assumptions, break new ground, and differentiate AV from our competitors A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource Resilience and flexibility to navigate internal and external stakeholder demands An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry Experience in the technology space, and with the challenges and opportunities presented by industry disruption Knowledge of the government customer Exceptional communication skills Basic Qualifications (Required Skills & Experience) Bachelor's Degree in business and/or marketing or equivalent combination of education, training, and experience 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results 15+ years in marketing and/or communications 8+ years of experience supervising a marketing team Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment Ability to work with multiple stakeholders to influence and drive implementation Excellent communication skills, both oral and written; excellent organizational skills. Other Qualifications & Desired Competencies Advanced degree is preferred Demonstrated competency in using data analysis and forecasting to optimize marketing spend. Strong organizational skills to balance multiple people and projects successfully and efficiently Stays abreast of innovations in the field of marketing and defense Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties Displays strong initiative and drive to accomplish goals and meet company objectives Takes ownership and responsibility for current and past work products Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company Focuses on teamwork and puts the success of the team above one's own interests Physical Demands Ability to work in an office environment (Constant) Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent) Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events. Clearance Level No Clearance The salary range for this role is: $220,000 - $288,750 AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate's work experience, education/training, and key skills. ITAR Requirement: T his position requires access to information that is subject to compliance with the International Traffic Arms Regulations (โ€œITARโ€) and/or the Export Administration Regulations (โ€œEARโ€). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment's determination that it will be able to obtain an export license in a time frame consistent with AeroVironment's business requirements. A โ€œU.S. personโ€ according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR ยง 120.15. Some positions will require current U.S. Citizenship due to contract requirements. Benefits: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: ********************************** We also encourage you to review our company website at ******************** to learn more about us. Principals only need apply. NO agencies please. Who We Are Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we've been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world's most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution's permanent collection in Washington, DC. Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty - and succeed. What We Do Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company's hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition. We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status. ITAR U.S. Citizenship required
    $220k-288.8k yearly Auto-Apply 34d ago
  • Manager, Corporate Marketing

    Tyler Technologies 4.3company rating

    Senior manager of marketing job in Arlington, VA

    Description The Manager, Corporate Marketing is responsible for supporting the Corporate Marketing team in a variety of ways, including managing the corporate trade show strategy, managing the strategy for working with association partners, maximizing content opportunities with associations including leveraging social media, speaking opportunities, and helping pitch important stories and themes important to Tyler. As part of the Corporate Brand Marketing team, the role is involved in promoting Tyler's key messages through content creation, syndication, ideation, and execution of association and client advocacy programs.Responsibilities Manage national level association relationships and corporate trade show strategy Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO Manage association strategy with the Senior Manager of Corporate Marketing Leverage deep understanding of government personas to build brand recognition within target audience across state and local government Manage trade show logistics and team supporting trade shows Oversee budget related to association engagements and trade shows Serve as spokesperson for Tyler at association events Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels Help create the strategy to amplify Tyler's corporate messages through association placements Maximize content placement opportunities within our association partnerships Understand and leverage industry themes and implement them throughout our Tyler Corporate shows Create presentation abstracts, presentation decks, and blogs related to Tyler's presence at association events Adhere to and implement editorial style guides consistent with our brand voice, style, and tone Edit, proofread, and improve content with strong adherence to AP Style Work collaboratively with team to increase strengthen Tyler's leadership position and increase awareness across all channels Coordinate with Tyler team members to run omni-channel campaigns Coordinate with outside agency to plan paid digital marketing campaigns Develop understanding of Tyler's product offerings and build relationships with team members across the company Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience Serve as an advocate for our clients Manage the Tyler Excellence Awards (TEA) program as a part of Tyler's annual user conference, Tyler Connect Create digital marketing strategy to solicit TEA applications and promote winner content Identify opportunities to feature client stories through presentations, webinars, and thought leadership content Interface with clients on behalf of Tyler Technologies Surface client priorities with association staff Qualifications 7+ years of event management or customer success experience 7+ years of experience working in or supporting local government 7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience BA/BS degree in marketing, journalism, political science, or other relevant degree Creative mindset that seeks to understand what audiences consume and how to create it Attitude that approaches unfamiliar scenarios with the phase โ€œI don't know, but I can figure it outโ€ Ability to analyze marketing campaign performance and make data-driven decisions Project management skills and strong attention to detail Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results Excellent communication and writing skills Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies Knowledge of and interest in the public sector and the intersection between technology and policy
    $87k-103k yearly est. Auto-Apply 60d ago
  • Vice President of Digital Marketing and Demand Generation

    Stand Together 3.3company rating

    Senior manager of marketing job in Arlington, VA

    Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. Stand Together is seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you'll set the vision, shape strategy, and drive execution across these functions-elevating performance, sparking innovation, and delivering measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You'll report to the Chief Marketing Officer and collaborate closely with executive leadership, fundraising and development, and the broader marketing and communications team. How You Will Contribute Strategic & Team Leadership Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands. Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions. Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media. Cultivate talent aligned with the organization's vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth. Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy. Campaigns, Channels & Engagement Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion. Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy -for multiple audiences including donors, social entrepreneurs, and consumers. Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push. Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts. Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation. Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams. Digital Product & MarTech Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities. Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity. Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks. Performance & Innovation Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation. Connect team results to regular performance reporting and track progress to inform future strategy. What You Will Bring 15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments. Preferably in a B2B environment. Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation. Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices. Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems. Strong knowledge of digital product. Demonstrated ability to lead and inspire high-performing, cross-functional teams. Analytical mindset with the ability to use data to optimize strategies and campaigns. Excellent project management, collaboration, and communication skills. Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. What We Offer Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace. A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges. Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents. Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive. Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM ), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation. We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
    $197k-269k yearly est. Auto-Apply 56d ago
  • Sr. Marketing Manager, Brand & Creative

    Brivo 4.5company rating

    Senior manager of marketing job in Bethesda, MD

    Brivo is seeking a Senior Marketing Manager, Brand and Creative-a strategic leader with a passion for design and proven experience building, scaling, and maintaining a cohesive global brand presence across integrated marketing campaigns. This is a critical player/coach role where you will both define the brand's creative direction and contribute hands-on design work. Reporting to the Director of Digital Marketing, your primary objective is to lead the end-to-end creative process-from strategic vision to asset delivery-ensuring maximum conversion and brand equity across all customer touchpoints. You will streamline and manage process and project flow, optimize team bandwidth, and drive efficiency to ensure the on-time, high-quality execution of all creative assets. This role is ideal for a strategic thinker, strong brand builder, inspired content creator, and exceptional project manager who thrives in a dynamic, results-driven environment. This hybrid position is based at our Bethesda, MD headquarters or Lehi, UT office. Join our team and play a vital role in shaping Brivo's global brand presence. Responsibilities * Define the overarching creative vision and oversee the evolving brand look and feel. Serve as the definitive brand guardian, ensuring consistency and integrity across all global, print, and digital collateral. * Ideate, lead, and execute marketing strategies to develop attention-grabbing, full-funnel content that aligns with overarching business and brand objectives. * Strategically own and optimize the design process, managing day-to-day operations and project flow across cross-functional teams (including Sales, Product, and Operations) to ensure efficient resource allocation and on-time project completion. * Actively contribute to design work and content creation, providing hands-on support while also consulting on high-level design strategy to continuously elevate the brand's aesthetic quality. * Monitor creative project volume and team bandwidth, collecting data to ensure team efforts are focused on high-value initiatives that maximize brand growth and conversion. * Explore and implement opportunities for viral reach and brand awareness through events, online initiatives, influencer marketing, and strategic purchasing of advertising space across diverse mass marketing channels (digital ads, print media, billboards, social media, etc.). * Conduct thorough market research and analysis to identify trends, insights, and opportunities for brand differentiation, translating them into actionable creative strategies. * Lead the implementation of new brand guidelines and mentor team members on creative best practices and execution excellence. Qualifications * Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field. * 6+ years of progressive experience in creative leadership, brand management, or marketing roles, demonstrating the ability to manage a brand's presence across multiple channels. * A strong portfolio demonstrating both digital and print work, with a focus on visual communication, measurable conversion goals, and strategic storytelling. * Deep understanding of brand-building principles, experience developing design systems, and proven ability to execute successful integrated marketing campaigns. * Advanced proficiency in the following tools: * Creative Suite: Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Canva. * Design and Prototyping: Figma or equivalent industry-standard design tools. * Project Management: Asana or similar project management software (Jira, Trello, etc.). * Demonstrated ability to adopt a growth mindset in people management and team leadership, with strong mentorship capabilities. * Ability to analyze campaign performance data and make data-driven decisions regarding creative strategy and resource allocation. * Excellent written and verbal communication skills, with a keen attention to detail and ability to thrive in a fast-paced, deadline-driven environment. Desired Qualifications: * Experience managing or collaborating with creative teams across different international markets. * Familiarity with the security, access control, or proptech industry. * Certification in Project Management (e.g., PMP, Scrum Master). The compensation package for this full-time position includes a base salary range of $135,000 - $145,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at ****************************
    $135k-145k yearly 8d ago
  • Marketing and Communications Manager

    Fawkes IDM

    Senior manager of marketing job in Washington, DC

    Job Description Responsibilities: Implementation of content strategy for internal and external marketing communications, including materials promoting firm capabilities across practices, industries, and offices. Manages firm โ€œeditorial calendar,โ€ encompassing activities fueled by marketing and business development, employee relations, DEI, recruiting and other firm business areas. Writes and edits copy for web, collateral, digital platforms, produces talking points on occasion for firm leadership and internal events, (and possibly media pitches), ensuring firm's communications standards are applied to internal and external messaging and that marketing materials are consistent in tone, quality and content. Supervises and mentors 1-2 professional(s) s on the Marketing Communications team by contributing to our cohesive team dynamic, providing technical and professional guidance, and giving direct constructive feedback to develop team members. Guide them in juggling priorities and producing excellent work product. Maintains a strong knowledge of the legal market and the capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives. May work with the Public Relations team and CMO to identify and leverage media opportunities Manages the production of marketing collateral, brochures, practice profiles, placemats, announcements, invitations, etc. Delivers periodic training both individually and in group settings to attorneys on topics such as media relations, best practices for social media, etc. Requirements Bachelor's degree required 5+ years of experience in a law firm in a marketing department
    $80k-119k yearly est. 23d ago
  • Senior Brand Marketing Manager | JW Marriott Reston Station

    Crescent Careers

    Senior manager of marketing job in Reston, VA

    Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that โ€˜feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with: Generous compensation package An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members What will you be doing? The Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution. JOB SUMMARY Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking. Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions. Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking. Performance Analysis & Optimization Monitor brand health of our focus brands Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies. Conduct ad-hoc research to fill in gaps in consumer understanding. Stay abreast of industry trends, competitor activities, and consumer preferences. Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives. Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance. What is required? Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency Content strategy and creation, copywriting, photoshoots and video shoots Digital images, ads and messaging VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets F&B activations and project management Sales support/client site tour creative Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred. Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience. Passionate about creating a genuine customer experience while achieving revenue objectives. Self-starting personality with an even disposition. Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives Ability to solve problems quickly, think creatively, and manage multiple streams of work Excellent communication, interpersonal, and presentation skills Demonstrate ability to project manage complex initiatives from conception to successful execution. Must be willing to โ€œpitch-inโ€ and help co- workers with their job duties and be a team player. At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! Our Differences Are What Make Us Great: At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
    $84k-122k yearly est. 2d ago
  • Fitness Grass-Roots Marketing and Assistant Manager

    Body20 Potomac Falls

    Senior manager of marketing job in Sterling, VA

    Job DescriptionBenefits: Free uniforms Health insurance Opportunity for advancement Work in the Future of Fitness! BODY20 is a new boutique fitness studio offering personal training with FDA-cleared Electric Muscle Stimulation (EMS) technology. One 20 minute workout is equivalent to hours in the gym so you can build muscle and burn calories without the need for heavy weights and impact on the joints. BODY20 members come from all fitness levels - from busy professionals & parents with no time for the gym, to GLP-1 patients trying to minimize muscle loss while dropping weight, to fitness fanatic looking for the next level of athletic performance, to those with injuries or bad joints where heavy weights in a traditional gym is challenging. BODY20 helps transform lives, 20-minutes at a time! As a Grass-Roots Marketing & Assistant Manager, you will be responsible for local community grass-roots marketing, execute member sales and help out with studio operations Responsibilities: Grass-Roots Marketing Identify local businesses that would be logical collaborative partners for BODY20 where their customers could benefit from EMS (e.g. chiropractors, medspas, salons, kids activities) Reach out to businesses via phone, email and in-person visits to establish relationships and setup events Attend offsite events and engage potential BODY20 members, offering free arm workouts Fitness Training Become a certified trainer with the Electric Muscle Stimulation device so you train first time visits for sales and fill in and train members when required to help out coaches No previous fitness or personal training experience or certification required -- EMS specific training and certification will be provided. A motivating and friendly disposition to deliver a fun and encouraging 1-on-1 fitness session is all that is required! Sales Learn the BODY20 first time visit sales process, including Inbody body composition analysis review Host first time visitors in the studio, guiding them through the workout, recommending a BODY20 membership plan and signing up new members Sales commissions to be paid for new members Operations / Assistant Manager Duties: Help create content and manage social media channels Assist with member escalations and requests Help maintain the studio and provide a safe & clean environment for members Assist with back end administrative tasks (e.g. past dues, member retention, staff scheduling) Requirements: Passion for health and wellness Previous experience in a sales role, with an excitement for sales Strong communication skills Comfort working on multiple concurrent activities, while still keeping an eye on the details An energetic and friendly disposition Previous fitness experience / certification in personal training or fitness instruction is a plus Role Logistics: Role may be part time or full time - subject to discussion Schedule may include a weekend day depending on scheduling and event needs This is not a remote or work-from-home role Total compensation includes base plus commission for new member sales and performance bonsues Ample opportunity for growth to studio leadership and as more studios are opened This position will be an employee of the local BODY20 franchisee owner, not BODY20 corporate. Youll get the best of both worlds a supportive local owner and support from BODY20 corporate Benefits: Access to a defined benefits healthcare plan Fitness casual dress-code Free Studio Membership Product discounts Fun, collaborative work environment
    $81k-120k yearly est. 15d ago
  • VP, Brand, Marketing, and Communications

    Council for Affordable Quality Healthcare 3.9company rating

    Senior manager of marketing job in Washington, DC

    The Vice President, Brand, Marketing, and Communications is a senior enterprise leader responsible for uniting brand, marketing, and communications into a clear, compelling growth narrative that advances CAQH's strategy and strengthens its market influence. This role serves as a strategic integrator, influential voice, and organizational connector, bringing clarity, credibility, and cross-functional leadership to elevate MarCom's impact across the organization. The VP will translate enterprise strategy into market-facing value, ensure consistent and disciplined storytelling across audiences and channels, and position MarCom as a trusted growth partner to the business This is a full-time, remote, exempt position and reports to the Chief Commercial Officer. Base Salary Range: $250,000 - $275,000 annually. Specific Responsibilities: 1. Strategic Leadership & Enterprise Narrative Own and evolve CAQH's enterprise brand and growth narrative, ensuring clarity, consistency, and relevance across products and services. Translate commercial strategy into clear, compelling market-facing positioning, messaging, and experiences. Serve as a trusted advisor to the CCO, CEO, and Executive Leadership Team, shaping priorities, sequencing, and trade-offs that impact brand and growth. 2. Brand Stewardship & Reputation Leadership Lead CAQH's brand strategy, positioning, and visual and verbal identity across all touchpoints. Protect and strengthen CAQH's reputation, visibility, and credibility with external stakeholders, including customers, partners, policymakers, and the media. Act as the organization's senior brand steward ensuring disciplined, high-impact storytelling. 3. Go-to-Market, Campaigns & Growth Enablement Lead integrated go-to-market and marketing strategies in partnership with Growth, Product, and Sales. Oversee planning and execution of campaigns, product launches, events, and conferences that support business priorities and revenue growth. Ensure messaging and content clearly articulate value, impact, and differentiation for priority audiences. 4. Communications Strategy (Internal & External) Develop and execute integrated communication strategies that align internal teams and engage external audiences. Ensure MarCom is engaged early in strategic initiatives to shape narratives, reduce rework, and drive alignment. Guide the development of insights, points of view, and thought leadership that reinforce CAQH's role and influence in the healthcare ecosystem. 5. Cross-Functional Integration & Alignment Act as an organizational connector, embedding MarCom into planning and execution rhythms across Growth, Product, Operations, and other functions. Establish clear ways of working, decision rights, and collaboration models that enable speed, focus, and accountability. Advocate for MarCom's strategic role while balancing enterprise needs and constraints. 6. Team Leadership & Culture Lead, mentor, and develop a high-performing MarCom team, providing stability, clarity, and direction. Foster a culture of accountability, psychological safety, and continuous learning. Protect the team from unnecessary churn by setting clear priorities and advocating upward. 7. Performance Management, Metrics & Governance Simplify governance and planning processes to improve focus, efficiency, and impact. Establish clear metrics and insights that link brand and demand performance to measurable business outcomes. Own MarCom budget strategy and ensure resources are allocated effectively to maximize return and impact. Supervisory Responsibilities: Overall department accountability and responsibility with three or more direct reports. Skills: Strategic Vision & Influence Demonstrated ability to lead brand and marketing strategy at an enterprise level, influence senior leaders, and translate strategy into action. Transformational Leadership Proven experience stabilizing, evolving, and elevating teams through periods of change and growth. Execution & Accountability Strong track record of setting priorities, delivering results, and holding teams accountable for outcomes. Analytical & Performance Orientation Ability to use data, insights, and metrics to inform decisions and demonstrate impact. Communication Excellence Exceptional written and verbal communication skills with the ability to engage diverse audiences with clarity and credibility. Healthcare & Industry Acumen Deep understanding of healthcare administration, HIT, and complex, multi-stakeholder environments. Collaboration & Relationship Building Strong cross-functional leadership skills and ability to build trust and alignment across the organization. Experience: The ideal candidate brings 15+ years of progressive leadership experience across brand, marketing, and communications, with a proven record of operating at the enterprise level in complex, multi-stakeholder environments. They have experience joining an organization at a strategic inflection point and helping to reset the role of marketing and communications to support growth, clarity and enterprise alignment. This leader has partnered closely with CEOs and executive leadership teams to shape strategy, influence priorities, and translate business objectives into clear, market facing narratives. They bring strong commercial orientation, with experience integrating brand, communications, and go-to-market strategy to drive measurable business outcomes and have successfully led and stabilized teams through periods of change, building focus, confidence and strategic impact. Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree (MBA) may be preferred. WHO WE ARE The Council for Affordable Quality Healthcare (CAQH) was formed by health plans who came together nearly 25 years ago with the desire to make healthcare work better. Today, we are trusted by stakeholders from across the healthcare ecosystem to improve business processes and offer the most comprehensive provider and member data in the United States. WHAT YOU GET CAQH recognizes that its most important asset is its growing team of smart, creative, collaborative, forward-thinking and passionate professionals - and that a comprehensive employee benefits package is an important factor for them in choosing where to work. CAQH offers competitive compensation along with an extensive benefits package for all full-time employees, including medical, dental and vision coverage, tuition assistance and a 401k. We offer full-time remote work to all staff from any location and maintain a physical office in downtown Washington, DC. At CAQH, we are proud of our active commitment to equal opportunities for all. Our teams work diligently to foster a workplace where all individuals are valued, respected, and empowered. We embrace different perspectives and are dedicated to providing equal opportunities for everyone to thrive. Join us in our mission to transform healthcare through innovative technology solutions while making a positive impact on the lives of diverse communities. CAQH is an equal opportunity employer. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. CAQH will not tolerate any unlawful discrimination, and any such conduct is strictly prohibited. Applicants have rights under the Family Medical Leave Act (FMLA) , Equal Employment Opportunity (EEO) , and the Employee Polygraph Protection Act (EPPA) . If you are interested in applying for employment with CAQH and need an accommodation to apply for a posted position, contact CAQH Human Resources at ************. #LI-Remote
    $250k-275k yearly Auto-Apply 10d ago
  • Manager, Marketing Data & Analytics

    Marketbridge 4.2company rating

    Senior manager of marketing job in Washington, DC

    Job Description Who We Are Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN. Who We're Looking For Marketbridge is looking for Marketing Analytics Manager to oversee client projects and deliver insights based on complex analysis. These projects will leverage diverse parts of your toolkit including marketing analytics, predictive modeling, and marketing framework development. The Marketing Analytics Manager will have ownership over challenging and multifaceted projects, while still retaining executional responsibilities. Responsibilities Analytics Expertise: Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS Storytelling & Strategy: Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients Project and Client Management: Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external) Mentorship & Training: Help develop and mentor junior staff through on-the-job, project-based training Qualifications This position is for those with deep analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients' sales and marketing strategies while increasing their project management responsibility. We are looking for someone who: Has 4-5 years of experience in the fields of data-driven consulting, market research, or other role where you analyzed data daily Prior consulting experience Can successfully manage challenging marketing and sales enablement projects Can use data to build a narrative with actionable strategic recommendations Possesses a strong quantitative mindset Demonstrates stellar account management, going above and beyond to surprise and delight clients Note: This position requires the ability to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. The ideal candidate will: Have exceptional project management skills Be able to effectively manage and mentor a diverse project team Be a persuasive communicator and storyteller, in person and in writing Be extremely conscientious and organized Be proactive and start projects with little prodding Our Culture At Marketbridge, you'll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you'll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual's voice, fostering genuine connections and a sense of belonging. Here, you won't just watch the industry evolve-you'll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth. OFFICE: Our office is designed for innovation, collaboration, and the needs of our diverse workforce. Conveniently located in the heart of Bethesda, MD, we take the stress out of commuting and keep employee well-being in mind. Hybrid work model Business casual dress code Easy access to the Metro Red Line and underground garage parking (with subsidized metro fares and free in-office parking) Wellness room (serves as a place for physical/mental rejuvenation during the workday) Fitness Center Open seating plan Standing desks BENEFITS: At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here's what you can look forward to: ๐Ÿ–๏ธ Time Off & Flexibility - Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we're closed from Christmas to New Year's so you can fully unplug. ๐Ÿ’™ Health & Wellness - Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. ๐Ÿ’ฐ Financial Security - 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. ๐Ÿ“š Learning & Growth - A professional development fund ($500) and continuous learning programs to invest in your career. ๐Ÿ’ป Tech & Perks - Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. The salary range for this role is $125,000 - $140,000 with an eligible annual bonus of up to 20%. Powered by JazzHR hem8LPm6Pb
    $125k-140k yearly 17d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Senior manager of marketing job in Washington, DC

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $90k-125k yearly est. 60d+ ago
  • Global Industry Solutions Marketing Director - Public Sector

    Servicenow 4.7company rating

    Senior manager of marketing job in Washington, DC

    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500 . Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description The Industry Marketing team is at the forefront of our company's growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing. What you get to do in this role: Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers. Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations. Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets. Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement. Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. Own public sector program delivery for ServiceNow's events: Knowledge, World Forums and AI Summits. Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so. Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles. Qualifications To be successful in this role you have: Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content). Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage. Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique. Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities. 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies. Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). Must be a high-impact individual, dynamic speaker, and leader Up to 25% travel, nationally and internationally JV19 For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ยฉ2025 Fortune Media IP Limited. All rights reserved. Used under license.
    $189.1k-331k yearly 18h ago
  • Online Marketing Manager

    Weightnot

    Senior manager of marketing job in Vienna, VA

    WeightNot โ„  is the Mid-Atlantic's is the leading provider of medically designed, non-surgical weight loss programs. WeightNotโ„  has shaped the lives of thousands - most of whom had previously failed on other weight loss plans - reliably achieving average results of 20-30+ pounds lost for participants. The program's proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. For more information, visit ***************** . Job Description This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include: - SEO/Natural Search Results Rankings for Major Key Words - Web Site and Campaign Traffic to Lead Conversion Levels - Email Campaign Design, Scheduling & Delivery - Email Open Rates and Response Rates - Email Campaign Deadline Management/Timeliness - Email CampaignSplitRun Testing Execution - Prospect/Client Segmentation Model Development and Implementation - Lead Generation Partner Site Testing, Expansion and Management - Cost Per Click (CPC) to Historical Levels (and lower) -CPCBudget Management and Campaign Optimization -CPCKeyword Expansion and Testing - Implementation of CPCTraffic Conversion Tracking/Analytics - Reporting Timeliness and Accuracy Position responsibilities include the following: Online Advertising/Marketing/PR - Pay Per Click Campaign Development, Management and Conversion Tracking Google, Yahoo, Bing, Facebook Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation - Social Media and Community Management Facebook, Twitter - Partner Lead Generation Site Management, Updates and Conversion Tracking Respond, AHB, etc. - Online Property/Partner Opportunity Identification - Daily Candy, etc. - Affiliate Network Development - Lead Quality - cleansing, appending and scoring (modeling) - Online PR - Drafting and editing releases to online media outlets Web Site Management - Web Lead Form Maintenance and Management - Web Site Updates - Promotions, Landing pages, Contact Info - Web Site Optimization for Natural Search - Visitor Path tracking and analysis - Usability review and testing - Blog Content updates - Competitor tracking and analysis - Web sites, banners, promotions, online strategies Database Marketing - House List (prospect) development and maintenance - Client and Prospect Segmentation - By interest, demographic, source, etc. - Unsubscribe management - Email Marketing Programs - Ongoing Client and Prospect Communications - Newsletter Mailing Execution - Online Referral/Lead/List Source Development - Client Lifetime Value, Retention and Repeat Purchase Analyses - Referral Program Design, Development and Testing Lead Management and Tracking - Continuous Online Lead Review (and Routing as necessary) - Continuous Center Lead Log Review and Tracking - Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition Marketing Analysis and Reporting - CPC,CPL, CPA Analyses - Channel/Media and Service Line Analyses - Projections - Lead and Revenue Generation - Web Stats - Visitor Traffic, Visitor Activity and Conversion - Other Reports as Necessary Qualifications College Degree in Marketing or similar concentration required. Familiarity with SEO/Natural Search Results Rankings for Major Key Words Familiarity with CPC,CPL, CPA Analyses Familiarity with or implementation of CRM strategies and tactics Proficiency with Data analysis Proficiency with Web Analytics tools and techniques Outstanding project management skills Experience with CRM/Customer Experience Management Analysis Understanding of the Direct Marketing process Superior analytical skills. Must be very comfortable with MS Excel High energy, driven/motivated self starter Results driven professional, always focusing on what will improve the business Strong sense of responsibility A real team player. Very collaborative
    $72k-105k yearly est. 18h ago
  • Vice President, B2B Marketing

    Mastercard 4.7company rating

    Senior manager of marketing job in Arlington, VA

    Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Vice President, B2B Marketing Overview The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the 'mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels. Key Responsibilities Strategic Portfolio Leadership * Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach. * Develop and execute data-driven marketing strategies to accelerate portfolio growth. * Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions. * Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas. * Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions. * Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization. Team & Stakeholder Leadership * Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement. * Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact. * Provide clear direction, feedback, and professional development opportunities. Market Expertise & Influence * Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions. * Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution. Performance Management & Measurement * Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations. * Develop and implement measurement frameworks aligning marketing impact with revenue mechanics. * Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement. Collaboration & Cross-Functional Alignment * Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams. * Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives. * Ensure seamless communication and alignment of objectives, driving unified marketing strategies. * Develop standardized sales enablement tools and training programs. * Collaborate with channel partners to maximize impact at key events. Innovation & Future-Readiness * Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting. * Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions. * Build and launch a thought leadership engine in partnership with global Advisors and consulting. Requirements * 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments. * Proven success in large, complex matrix organizations and high-growth, customer-centric teams. * Deep understanding of B2B positioning, demand generation, and funnel management. * Experience managing and/or co-owning product/portfolio P&L in a growth business. * Demonstrated team leadership, including managing managers and building high-performing teams. * Exceptional communication, collaboration, and stakeholder management skills. * Ability to prioritize and manage multiple projects in a fast-paced environment. Preferred Qualifications * Experience in marketing, consulting, and SaaS industry. * Experience partnering with major account sales teams. * MBA or advanced degree in marketing or related field. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: * Abide by Mastercard's security policies and practices; * Ensure the confidentiality and integrity of the information being accessed; * Report any suspected information security violation or breach, and * Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines. In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations. Pay Ranges Purchase, New York: $217,000 - $359,000 USD Arlington, Virginia: $217,000 - $359,000 USD Boston, Massachusetts: $217,000 - $359,000 USD Miami, Florida: $189,000 - $312,000 USD
    $217k-359k yearly Auto-Apply 21d ago
  • Global Partner Marketing Director

    Strategy 2.5company rating

    Senior manager of marketing job in Tysons Corner, VA

    Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends-we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500. Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence. Our corporate values-bold, agile, engaged, impactful, and united-are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued. Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment. Job Description The Role: We're seeking a highly strategic, results-driven Global Partner Marketing Director to join our team. Reporting to the VP of Global Field Marketing, this role will serve as the bridge between global partner marketing, Americas field marketing, and regional sales teams to develop and operationalize marketing programs that drive measurable demand and thought leadership through our cloud, ISV, and SI partner ecosystem. The successful candidate is a self-starter with a โ€œcan doโ€ mindset-proactive, energetic, and persistent, with the grit to thrive and make an impact in a fast-changing, dynamic environment. You will manage, disburse, and maximize ROI from Market Development Funds (MDF), co-create events and campaigns, and enable growth across our partner landscape-all tracked and optimized in Salesforce. In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home. Key Responsibilities: Partner Pipeline Growth: Design, execute, and scale co-marketing programs and events with field marketing, hyperscalers, System Integrators (SIs), and emerging partners to drive qualified pipeline and revenue. ยท MDF Management: Oversee MDF strategy and operations-evaluate proposals, allocate budget, approve spend, and ensure funds are used for the highest-impact activities to accelerate revenue growth. Joint Event Execution: Develop standout, creative partner campaigns (webinars, roundtables, regional shows, thought leadership programs, content syndication) to amplify reach, ensure executional excellence, and deliver measurable results. Stakeholder Enablement: Regularly engage with global field marketing leads, partner managers, and sales to align co-marketing strategies, share best practices, and continually raise the bar. Pipeline, Metrics, and Reporting: Own campaign tracking and conversion analysis in Salesforce-establish KPIs, report pipeline impact, and iterate for optimization. Hyperscaler Relationship Building: Serve as the primary marketing liaison with cloud alliances. Collaborate on joint go-to-market initiatives and ensure MDF utilization is efficient, compliant, and driving business outcomes. ยท Partner Content & Promotion: Help produce channel related content such as case studies, customer success stories and win wires to drive partner channel sales and awareness. Cross-functional Collaboration: Collaborate across sales, marketing, product, and partner teams to align strategies, share best practices, and foster an agile, high-growth environment. Annual Marketing Plan Review: Review, approve, and guide yearly marketing plans submitted by partners in the Partner Program on a global basis. Process & Compliance: Ensure marketing processes support MDF governance and brand consistency, meeting program requirements for all stakeholders. Qualifications 5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growth. Ability to translate business objectives into marketing plans that have clear metrics and KPIs. Deep experience in MDF allocation and management, including working with hyperscalers (AWS, Azure, Google Cloud) and SIs. Strong co-marketing program leadership with track record of building pipeline through joint events and campaigns. Proficiency with Salesforce and partner marketing/campaign measurement platforms. Highly analytical, data-obsessed, and able to clearly articulate business impact. Creative, resourceful, and entrepreneurial mindset-comfortable proposing new programs, experimenting, and adapting quickly. Excellent communicator, relationship-builder, and influencer at all levels. Bachelor's degree required Willingness to travel as needed Additional Information Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis. Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected]. Visit Strategy's Careers page for additional information.
    $120k-181k yearly est. 60d+ ago
  • Global Marketing Sr Manager - Oncology

    Amgen 4.8company rating

    Senior manager of marketing job in Washington, DC

    **Join Amgen's Mission of Serving Patients** At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. **Global Marketing Senior Manager** **What you will do** Let's do this. Let's change the world. In this vital role you will require a strong ability to collaborate cross-functionally with other Amgen business units. In this role you will be responsible for the following: + Partnering with your Director and other Leaders to define Amgen's early oncology pipeline commercial strategy to ensure investments in research and early development align with long-term business objectives and patient needs. + Developing commercial frameworks and business cases to inform progression decisions for early-stage assets (PT through E2L Portals), integrating insights from market dynamics, patient needs, and competitive intelligence. + Contributing to a best-in-class commercial function for oncology early pipeline strategy, ensuring Amgen maintains a leadership position in bringing first-in-class and best-in-class therapies to market. Key activities and accountabilities include the following: Early Pipeline Strategy & Portfolio Prioritization + Create and leverage frameworks for evaluating and prioritizing early-stage oncology assets. + Support the assessment of commercial viability and differentiation of assets in early development, ensuring alignment with evolving market needs and payer landscapes. + Preparation of business cases along with other execution-based deliverables to business needs. Commercial Partnership with Research & Early Development + Provide commercial input to research-stage investment decisions, ensuring a clear path to differentiated and commercially viable products. + Collaborate with R&D to develop target product profiles (TPPs) that reflect strong commercial positioning. + Establish strong cross-functional partnerships with R&D, corporate strategy, finance, and global marketing teams. **What we expect of you** We are all different, yet we all use our unique contributions to serve patients. The . The dynamic professional we seek is a self-starter with these qualifications. **Basic Qualifications:** Doctorate degree and 2 years of Marketing experience Or Master's degree and 4 years of Marketing experience Or Bachelor's degree and 6 years of Marketing experience Or Associate's degree and 10 years of Marketing experience Or High school diploma / GED and 12 years of Marketing experience **Preferred Qualifications:** + 5+ years of biotech/pharmaceutical industry experience with strong experience in strategy development/consulting, and multiple facets of drug commercialization + Oncology therapeutic area experience (marketing and/or scientific) with recognized depth in industry, technical and competitive dynamics that shape future oncology markets and needs + Strong interpersonal skills with demonstrated ability to work and influence effectively within a matrix structure. + Demonstrated ability to work with cross-functional partners to develop impactful program strategies that are based on market insights + Knowledge of and experience in working with discovery research and clinical teams. + Strong leadership skills, including ability to influence teams with diverse backgrounds. + Strong competitive mindset, including ability to champion ideas, make decisions and focus on results + Strong business judgment and emotional intelligence + Act as a role model for others in line with Amgen values + The DASL position is complex and demanding. The preferred candidate is a strong commercial executive with excellent marketing capabilities, strong analytical skills, superior cross-functional collaboration skills, the ability to operate globally and locally, and highly effective influencing skills. Success in this critical role will result in significant professional growth and advancement at Amgen. **What you can expect of us** As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: + A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts + A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan + Stock-based long-term incentives + Award-winning time-off plans + Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Apply now and make a lasting impact with the Amgen team. **careers.amgen.com** **Sponsorship** Sponsorship for this role is not guaranteed. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
    $143k-198k yearly est. 25d ago
  • Vice President of Marketing and Communications

    Aerovironment 4.6company rating

    Senior manager of marketing job in Arlington, VA

    AeroVironment (AV) is a defense technology company with a mission to invent and deliver advantage to U.S. and allied militaries. We deliver integrated autonomy-enabled technology solutions that create strategic advantage across every domain of modern warfare. Our business model embraces commercial development and scaled production, founded on a culture of results and ownership, innovation, dedication to customers, and ethical standards of conduct. As we help our customers evolve to meet the changing nature of conflict, AV is hiring a senior marketing leader to shape our brand position, identity and voice. Our Vice President of Marketing & Communications will lead a team of subject matter experts in developing and executing AV's comprehensive marketing strategy. This role will capture and amplify AV's brand story in bold and innovative ways, cutting through the noise. This includes building and maintaining our brand, supporting growth through compelling marketing campaigns, and engaging global stakeholders in local and relevant ways. The role will build on an AV history of innovation and delivery to create a world class marketing program, strengthening our identity with customers, differentiating AV among its peers, and building new awareness. Responsibilities * Develop and execute a comprehensive brand and marketing strategy to promote AV performance, platforms, products and services. * Lead a team to deliver inventive and compelling content across the marketing, creative, digital, social, media, communication, partnership and exhibitions disciplines. * Influence enterprise-level decisions with expert knowledge of audiences, policies, strategies, and objectives. * Assess the market to identify trends, challenges and opportunities for brand and thought leadership. * Mentor and guide your team to make data-based decisions, fostering collaboration and leading with clarity to achieve business results. * Collaborate with cross-functional teams to ensure alignment and maximize marketing impact. * Manage and optimize the marketing budget and employ credible effectiveness metrics to achieve maximum return on investment. * Develop and maintain relationships with key industry partners, media, and influencers. Required Qualifications * Vision for the future, dexterity to manage in the present; you possess the foresight to shape our brand over a three-to-five-year window and demonstrated the organizational management to meet the current moment * A drive to challenge assumptions, break new ground, and differentiate AV from our competitors * A proven track record of architecting successful brand awareness and engagement to propel business growth through marketing initiatives * Subject matter expertise in marketing principles, brand and campaign management, and metrics and analytics * Demonstrated performance in building and leading cohesive teams; developing the human capital that is your greatest resource * Resilience and flexibility to navigate internal and external stakeholder demands * An ability to understand and streamline marketing and communications procedures to accelerate decision cycles and keep AV nimble while ensuring compliance for a publicly-owned company in a heavily regulated industry * Experience in the technology space, and with the challenges and opportunities presented by industry disruption * Knowledge of the government customer * Exceptional communication skills Basic Qualifications (Required Skills & Experience) * Bachelor's Degree in business and/or marketing or equivalent combination of education, training, and experience * 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results * 15+ years in marketing and/or communications * 8+ years of experience supervising a marketing team * Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints * Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task * Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions * A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment * Ability to work with multiple stakeholders to influence and drive implementation * Excellent communication skills, both oral and written; excellent organizational skills. Other Qualifications & Desired Competencies * Advanced degree is preferred * Demonstrated competency in using data analysis and forecasting to optimize marketing spend. * Strong organizational skills to balance multiple people and projects successfully and efficiently * Stays abreast of innovations in the field of marketing and defense * Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently * Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties * Displays strong initiative and drive to accomplish goals and meet company objectives * Takes ownership and responsibility for current and past work products * Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company * Focuses on teamwork and puts the success of the team above one's own interests Physical Demands * Ability to work in an office environment (Constant) * Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent) * Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events. Clearance Level No Clearance The salary range for this role is: $220,000 - $288,750 AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate's work experience, education/training, and key skills. ITAR Requirement: This position requires access to information that is subject to compliance with the International Traffic Arms Regulations ("ITAR") and/or the Export Administration Regulations ("EAR"). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment's determination that it will be able to obtain an export license in a time frame consistent with AeroVironment's business requirements. A "U.S. person" according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR ยง 120.15. Some positions will require current U.S. Citizenship due to contract requirements. Benefits: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: ********************************** We also encourage you to review our company website at ******************** to learn more about us. Principals only need apply. NO agencies please. Who We Are Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we've been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world's most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution's permanent collection in Washington, DC. Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty - and succeed. What We Do Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company's hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition. We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status. ITAR U.S. Citizenship required
    $220k-288.8k yearly Auto-Apply 34d ago
  • Manager, Marketing Data & Analytics

    Marketbridge 4.2company rating

    Senior manager of marketing job in Washington, DC

    Who We Are Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN. Who We're Looking For Marketbridge is looking for Marketing Analytics Manager to oversee client projects and deliver insights based on complex analysis. These projects will leverage diverse parts of your toolkit including marketing analytics, predictive modeling, and marketing framework development. The Marketing Analytics Manager will have ownership over challenging and multifaceted projects, while still retaining executional responsibilities. Responsibilities Analytics Expertise: Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS Storytelling & Strategy: Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients Project and Client Management: Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external) Mentorship & Training: Help develop and mentor junior staff through on-the-job, project-based training Qualifications This position is for those with deep analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients' sales and marketing strategies while increasing their project management responsibility. We are looking for someone who: Has 4-5 years of experience in the fields of data-driven consulting, market research, or other role where you analyzed data daily Prior consulting experience Can successfully manage challenging marketing and sales enablement projects Can use data to build a narrative with actionable strategic recommendations Possesses a strong quantitative mindset Demonstrates stellar account management, going above and beyond to surprise and delight clients Note: This position requires the ability to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer. The ideal candidate will: Have exceptional project management skills Be able to effectively manage and mentor a diverse project team Be a persuasive communicator and storyteller, in person and in writing Be extremely conscientious and organized Be proactive and start projects with little prodding Our Culture At Marketbridge, you'll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you'll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual's voice, fostering genuine connections and a sense of belonging. Here, you won't just watch the industry evolve-you'll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth. OFFICE: Our office is designed for innovation, collaboration, and the needs of our diverse workforce. Conveniently located in the heart of Bethesda, MD, we take the stress out of commuting and keep employee well-being in mind. Hybrid work model Business casual dress code Easy access to the Metro Red Line and underground garage parking (with subsidized metro fares and free in-office parking) Wellness room (serves as a place for physical/mental rejuvenation during the workday) Fitness Center Open seating plan Standing desks BENEFITS: At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here's what you can look forward to: ๐Ÿ–๏ธ Time Off & Flexibility - Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we're closed from Christmas to New Year's so you can fully unplug. ๐Ÿ’™ Health & Wellness - Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. ๐Ÿ’ฐ Financial Security - 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. ๐Ÿ“š Learning & Growth - A professional development fund ($500) and continuous learning programs to invest in your career. ๐Ÿ’ป Tech & Perks - Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis. The salary range for this role is $125,000 - $140,000 with an eligible annual bonus of up to 20%.
    $125k-140k yearly Auto-Apply 17d ago
  • Marketing Analytics Senior Manager

    Ra 3.1company rating

    Senior manager of marketing job in Washington, DC

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $90k-125k yearly est. 60d+ ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Great Falls, VA?

The average senior manager of marketing in Great Falls, VA earns between $90,000 and $149,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Great Falls, VA

$116,000

What are the biggest employers of Senior Managers Of Marketing in Great Falls, VA?

The biggest employers of Senior Managers Of Marketing in Great Falls, VA are:
  1. Marriott International
  2. Hilton
  3. Sitio de Experiencia de Candidatos
  4. Brivo
  5. Salesforce
  6. Strategies For Independence
  7. AstraZeneca
  8. DLA Piper
  9. US Tech Solutions
  10. MicroStrategy
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