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The differences between senior public relations managers and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a public relations coordinator. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Senior Public Relations Manager | Public Relations Coordinator | |
| Yearly salary | $95,756 | $46,225 |
| Hourly rate | $46.04 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Senior public relations managers and public relations coordinators have different pay scales, as shown below.
| Senior Public Relations Manager | Public Relations Coordinator | |
| Average salary | $95,756 | $46,225 |
| Salary range | Between $65,000 And $139,000 | Between $35,000 And $60,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | Virginia |
| Best paying company | Shiseido | |
| Best paying industry | Technology | Health Care |
There are a few differences between a senior public relations manager and a public relations coordinator in terms of educational background:
| Senior Public Relations Manager | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between senior public relations managers' and public relations coordinators' demographics:
| Senior Public Relations Manager | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |