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The differences between senior public relations managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a public relations director. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $94,692 average annual salary of a public relations director.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Senior Public Relations Manager | Public Relations Director | |
| Yearly salary | $95,756 | $94,692 |
| Hourly rate | $46.04 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Senior public relations managers and public relations directors have different pay scales, as shown below.
| Senior Public Relations Manager | Public Relations Director | |
| Average salary | $95,756 | $94,692 |
| Salary range | Between $65,000 And $139,000 | Between $59,000 And $150,000 |
| Highest paying City | San Francisco, CA | Napa, CA |
| Highest paying state | California | Nevada |
| Best paying company | Exelixis | |
| Best paying industry | Technology | Internet |
There are a few differences between a senior public relations manager and a public relations director in terms of educational background:
| Senior Public Relations Manager | Public Relations Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Stanford University |
Here are the differences between senior public relations managers' and public relations directors' demographics:
| Senior Public Relations Manager | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |