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The differences between senior public relations managers and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a public relations manager. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Senior Public Relations Manager | Public Relations Manager | |
| Yearly salary | $95,756 | $91,426 |
| Hourly rate | $46.04 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Senior public relations managers and public relations managers have different pay scales, as shown below.
| Senior Public Relations Manager | Public Relations Manager | |
| Average salary | $95,756 | $91,426 |
| Salary range | Between $65,000 And $139,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | ||
| Best paying industry | Technology | Technology |
There are a few differences between a senior public relations manager and a public relations manager in terms of educational background:
| Senior Public Relations Manager | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between senior public relations managers' and public relations managers' demographics:
| Senior Public Relations Manager | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |