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The differences between senior public relations managers and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a publications manager. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $94,155 average annual salary of a publications manager.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a publications manager are facebook, project management, and press releases.
| Senior Public Relations Manager | Publications Manager | |
| Yearly salary | $95,756 | $94,155 |
| Hourly rate | $46.04 | $45.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 18,211 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Senior public relations managers and publications managers have different pay scales, as shown below.
| Senior Public Relations Manager | Publications Manager | |
| Average salary | $95,756 | $94,155 |
| Salary range | Between $65,000 And $139,000 | Between $66,000 And $133,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | - |
There are a few differences between a senior public relations manager and a publications manager in terms of educational background:
| Senior Public Relations Manager | Publications Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | Massachusetts Institute of Technology | Stanford University |
Here are the differences between senior public relations managers' and publications managers' demographics:
| Senior Public Relations Manager | Publications Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |