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The differences between senior public relations managers and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior public relations manager and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $95,756 average annual salary of a senior public relations manager.
The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Senior Public Relations Manager | Vice President Of Public Relations | |
| Yearly salary | $95,756 | $143,172 |
| Hourly rate | $46.04 | $68.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,323 | 55,300 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 84% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Senior public relations managers and vice presidents of public relations have different pay scales, as shown below.
| Senior Public Relations Manager | Vice President Of Public Relations | |
| Average salary | $95,756 | $143,172 |
| Salary range | Between $65,000 And $139,000 | Between $88,000 And $232,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | We Communications | |
| Best paying industry | Technology | Health Care |
There are a few differences between a senior public relations manager and a vice president of public relations in terms of educational background:
| Senior Public Relations Manager | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between senior public relations managers' and vice presidents of public relations' demographics:
| Senior Public Relations Manager | Vice President Of Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |