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The differences between strategic planning analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a strategic planning analyst, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $77,834 average annual salary of a strategic planning analyst.
The top three skills for a strategic planning analyst include powerpoint, data analysis and market research. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Strategic Planning Analyst | Senior Marketing Analyst | |
| Yearly salary | $77,834 | $83,321 |
| Hourly rate | $37.42 | $40.06 |
| Growth rate | 11% | 19% |
| Number of jobs | 58,606 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A strategic planning analyst specializes in developing strategies to help businesses deal with organizational issues and reach their short and long-term goals. Among their responsibilities include understanding the company's needs and goals, performing extensive research and analysis to identify client and business opportunities, setting up guidelines and timelines, gathering and analyzing data to identify the strengths and weaknesses of current operations, and developing analytical models and forecasts. Moreover, a strategic planning analyst must recommend solutions while adhering to the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Strategic planning analysts and senior marketing analysts have different pay scales, as shown below.
| Strategic Planning Analyst | Senior Marketing Analyst | |
| Average salary | $77,834 | $83,321 |
| Salary range | Between $54,000 And $110,000 | Between $63,000 And $109,000 |
| Highest paying City | Arlington, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Hospitality | Finance |
There are a few differences between a strategic planning analyst and a senior marketing analyst in terms of educational background:
| Strategic Planning Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between strategic planning analysts' and senior marketing analysts' demographics:
| Strategic Planning Analyst | Senior Marketing Analyst | |
| Average age | 44 | 37 |
| Gender ratio | Male, 55.5% Female, 44.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.4% Asian, 14.2% White, 65.4% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |