Web marketing strategist vs marketing strategist

The differences between web marketing strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web marketing strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Web marketing strategist vs marketing strategist overview

	Web Marketing Strategist	Marketing Strategist
Yearly salary	$66,295	$80,033
Hourly rate	$31.87	$38.48
Growth rate	10%	10%
Number of jobs	83,056	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	44	39
Years of experience	2	10

Web marketing strategist vs marketing strategist salary

Web marketing strategists and marketing strategists have different pay scales, as shown below.

	Web Marketing Strategist	Marketing Strategist
Average salary	$66,295	$80,033
Salary range	Between $39,000 And $111,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between web marketing strategist and marketing strategist education

There are a few differences between a web marketing strategist and a marketing strategist in terms of educational background:

	Web Marketing Strategist	Marketing Strategist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Pennsylvania	University of Georgia

Web marketing strategist vs marketing strategist demographics

Here are the differences between web marketing strategists' and marketing strategists' demographics:

	Web Marketing Strategist	Marketing Strategist
Average age	44	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between web marketing strategist and marketing strategist duties and responsibilities

Web marketing strategist example responsibilities.

Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
Manage and place Facebook advertising for social media promotions.
Manage content-strategy and copywriting engagements for a global interactive ad agency.
Develop and execute search engine optimization (SEO) strategies for clients.
Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
Study market trends for clients to strategically modify and/or create new SEM campaigns.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Web marketing strategist vs marketing strategist skills

Common web marketing strategist skills

WordPress, 19%
Digital Marketing, 11%
Web Traffic, 10%
Content Strategy, 7%
Drupal, 4%
Email Campaigns, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Web Marketing Strategist
Web Marketing Strategist vs Marketing Strategist

Updated January 8, 2025

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