What is the role of a marketing specialist?

The role of marketing specialists means that they often work closely with various marketing and sales team members to develop and implement marketing plans and strategies for brands.

Marketing specialists will identify marketing trends and opportunities for growth and create marketing materials such as white papers and case studies. They give presentations about ongoing campaigns and provide administrative support to marketing and sales teams.

Common responsibilities and duties of a marketing specialist include the following:

• Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities

• Support marketing executives in organizing various projects

• Conduct market research and analyze consumer rating reports/ questionnaires

• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)

• Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information

• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success

• Prepare and deliver promotional presentations

• Compose and post online content on the company's website and social media accounts

• Write marketing literature (brochures, press releases, etc.) to augment the company's presence in the market

• Communicate directly with clients and encourage trusting relationships