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Assistant publicist vs media specialist

The differences between assistant publicists and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant publicist and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $49,744 average annual salary of an assistant publicist.

The top three skills for an assistant publicist include press releases, writing press releases and promotional materials. The most important skills for a media specialist are digital marketing, video production, and customer service.

Assistant publicist vs media specialist overview

Assistant PublicistMedia Specialist
Yearly salary$49,744$50,832
Hourly rate$23.92$24.44
Growth rate8%8%
Number of jobs59339,401
Job satisfaction--
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 70%
Average age4242
Years of experience44

Assistant publicist vs media specialist salary

Assistant publicists and media specialists have different pay scales, as shown below.

Assistant PublicistMedia Specialist
Average salary$49,744$50,832
Salary rangeBetween $29,000 And $83,000Between $35,000 And $73,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-BP America Inc
Best paying industry-Professional

Differences between assistant publicist and media specialist education

There are a few differences between an assistant publicist and a media specialist in terms of educational background:

Assistant PublicistMedia Specialist
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Assistant publicist vs media specialist demographics

Here are the differences between assistant publicists' and media specialists' demographics:

Assistant PublicistMedia Specialist
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between assistant publicist and media specialist duties and responsibilities

Assistant publicist example responsibilities.

  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create and maintain lists of editorial and artist contacts; create artist biographies.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Pitch client product reviews to different outlets and actively follow-up with bloggers, YouTube subscribers and professional publications.

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Assistant publicist vs media specialist skills

Common assistant publicist skills
  • Press Releases, 31%
  • Writing Press Releases, 17%
  • Promotional Materials, 6%
  • Press Materials, 6%
  • NYC, 6%
  • Public Relations Firm, 6%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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