Assistant store director vs store manager

The differences between assistant store directors and store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant store director and a store manager. Additionally, an assistant store director has an average salary of $52,937, which is higher than the $46,950 average annual salary of a store manager.

The top three skills for an assistant store director include strong customer service, store sales and excellent interpersonal. The most important skills for a store manager are store management, retail store, and customer service.

Assistant store director vs store manager overview

	Assistant Store Director	Store Manager
Yearly salary	$52,937	$46,950
Hourly rate	$25.45	$22.57
Growth rate	6%	6%
Number of jobs	167,877	446,127
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 48%
Average age	43	44
Years of experience	6	6

Assistant store director vs store manager salary

Assistant store directors and store managers have different pay scales, as shown below.

	Assistant Store Director	Store Manager
Average salary	$52,937	$46,950
Salary range	Between $45,000 And $62,000	Between $30,000 And $73,000
Highest paying City	-	Washington, DC
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between assistant store director and store manager education

There are a few differences between an assistant store director and a store manager in terms of educational background:

	Assistant Store Director	Store Manager
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 48%
Most common major	Business	Business
Most common college	SUNY College of Technology at Delhi	University of Pennsylvania

Assistant store director vs store manager demographics

Here are the differences between assistant store directors' and store managers' demographics:

	Assistant Store Director	Store Manager
Average age	43	44
Gender ratio	Male, 71.2% Female, 28.8%	Male, 51.2% Female, 48.8%
Race ratio	Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%	Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%
LGBT Percentage	9%	10%

Differences between assistant store director and store manager duties and responsibilities

Assistant store director example responsibilities.

Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget goals.
Increase sales through cleanliness, effective merchandising, delivery of quality customer service and reduction of shrinkage through proper ordering.
Consult with colleagues on special projects to supply direction and ideas for driving process improvements during delegation as district logistics subject-matter-expert.
Train new associates on POS system and company standards including sales techniques.
Achieve the number one spot in the district for YTD payroll, RedCard conversion, and improvements on gross margin.

Store manager example responsibilities.

Store achieve highest UPT in company for FY11.
Assist the DM and help to manage the district in her absence.
Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
Train and develop to manage multi-unit operations.
Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.

Assistant store director vs store manager skills

Common assistant store director skills

Strong Customer Service, 10%
Store Sales, 7%
Excellent Interpersonal, 7%
Customer Complaints, 7%
Cleanliness, 6%
Food Safety, 5%

Common store manager skills

Store Management, 8%
Retail Store, 5%
Customer Service, 5%
PET, 5%
Loss Prevention, 5%
Sales Floor, 4%

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Assistant Store Director
Assistant Store Director vs Store Manager

Updated January 8, 2025

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